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Forschungszentrum Innovation und Dienstleistung, Fakultät Wirtschafts- und Sozialwissenschaften
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1
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
2
To err is human(-oid) : how do consumers react to robot service failure and recovery?
Choi, Sungwoo
;
Mattila, Anna S.
;
Bolton, Lisa E.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012592941
Saved in:
3
The structural relationship between a low-cost carrier's service experience, corporate social responsibility, brand love, and reuse intention : the case of Southwest Airlines
Lee, Won Seok
;
Tang, Ruohan
;
Moon, Joonho
;
Song, Myungkeun
- In:
Journal of air transport management
102
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013272286
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4
An examination of the role of booking lead time in consumers’ reactions to online scarcity messages
Song, Myungkeun
;
Noone, Breffni M.
;
Han, Rachel J.
- In:
International journal of hospitality management
77
(
2019
),
pp. 483-491
Persistent link: https://www.econbiz.de/10011988870
Saved in:
5
A tale of two cultures : consumer reactance and willingness to book fenced rates
Song, Myungkeun
;
Noone, Breffni M.
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 707-726
Persistent link: https://www.econbiz.de/10011927122
Saved in:
6
Exploring effective price presentation format to reduce decision difficulty and increase decision satisfaction
Song, Myungkeun
;
Lee, Won Seok
;
Moon, Joonho
- In:
Tourism management perspectives : TMP
32
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012128985
Saved in:
7
The moderating effect of perceived spatial crowding on the relationship between perceived service encounter pace and customer satisfaction
Song, Myungkeun
;
Noone, Breffni M.
- In:
International journal of hospitality management
65
(
2017
),
pp. 47-46
Persistent link: https://www.econbiz.de/10011738827
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8
Cross-category add-on bundling : impact of the consumption nature of bundled products on discount framing effectiveness
Song, Myungkeun
;
Noone, Breffni M.
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 197-216
Persistent link: https://www.econbiz.de/10014245298
Saved in:
9
Business and technology in China
Luo, Jing
-
2010
Persistent link: https://www.econbiz.de/10003923420
Saved in:
10
Love is in the menu : leveraging healthy restaurant brands with handwritten typeface
Liu, Qing
;
Choi, Sungwoo
;
Mattila, Anna S.
- In:
Journal of business research : JBR
98
(
2019
),
pp. 289-298
Persistent link: https://www.econbiz.de/10012007243
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