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Using Large Scale Social Media Experiments in Public Administration : Assessing Charitable Consequences of Government Funding of Nonprofits

Jilke, Sebastian - 2018

In this article we introduce and showcase how social media can be used to implement experiments in public administration research. To do so, we pre-registered a placebo-controlled field experiment and implemented it on the social media platform Facebook. The purpose of the experiment was to...

Persistent link: https://www.econbiz.de/10012921315

The Influence of Social Media on Charitable Fundraising

Haruvy, Ernan - 2018

Charities increasingly utilize social media tools in fundraising. This research studies three mechanisms by which … that the act of “liking” a fundraising page in and of itself escalates one's charitable intent. An auction field study …

Persistent link: https://www.econbiz.de/10012916227

Online-Fundraising : digitales Spendensammeln: wie Sie soziale Projekte und Organisationen erfolgreich finanzieren

Reschke, Jörg (ed.) - 2020

Persistent link: https://www.econbiz.de/10012253551

Online-Fundraising : digitales Spendensammeln: wie Sie soziale Projekte und Organisationen erfolgreich finanzieren

Reschke, Jörg (ed.) - 2020

Moderne Online-Kommunikation von Non-Profit-Organisationen -- Einführung ins Digitale Fundraising -- Werkzeuge des … Fundraising mit der eigenen Internetseite -- Fundraising im Web an externen Touchpoints -- Digitales Peer-to-Peer-Fundraising …Dieses Buch gibt einen umfassenden Überblick über die erfolgsentscheidenden Instrumente und Strategieansätze im Online-Fundraising …

Persistent link: https://www.econbiz.de/10012403320

Engagement in social networks : a multi-method study in non-profits organizations

Klafke, Renata V.; Gomes, Paulo M.; Mendonça Junior, … - In: International review on public and non-profit marketing 18 (2021) 2, pp. 295-315

Persistent link: https://www.econbiz.de/10012545542

A cross-cultural comparison of millennials’ engagement with and donation to nonprofits : a hybrid U&G and TAM framework

Florenthal, Bela; Awad, Manar - In: International review on public and non-profit marketing 18 (2021) 4, pp. 629-657

Persistent link: https://www.econbiz.de/10012703848

How to turn lurkers into donors? : a study of online social support interactions between nonprofit organizations and their followers

Hong, Cheng; Li, Cong - In: International review on public and non-profit marketing 17 (2020) 4, pp. 527-547

Persistent link: https://www.econbiz.de/10012310883

Social media and nonprofit fundraising : the influence of Facebook likes

Haruvy, Ernan; Popkowski Leszczyc, Peter T. L. - In: European journal of marketing 58 (2024) 1, pp. 33-65

Persistent link: https://www.econbiz.de/10014466292

Sustainability of Non-Profit User-Generated Content Platforms : The Role of Content Creation and Donations

Dong, Ziqi; Demirezen, Emre M; Kumar, Subodha - 2023

users’ donations and content contributions, as well as the platform's fundraising effort, community support, and in …

Persistent link: https://www.econbiz.de/10014345109

Lead Community Fundraising : Successfully Connecting People Digitally

Neugebauer, Linda Mareen; Zanko, Irene - 2021 - 1st ed. 2021.

Chapter 1. How digitalization is changing the world -- Chapter 2. Where are we currently in digital fundraising …? -- Chapter 3. New digital world, new digital terms -- Chapter 4. All about lead community fundraising -- Chapter 5. Lead … community -- Chapter 6. This is how lead community fundraising works: the campaign -- Chapter 7. This is how lead community …

Persistent link: https://www.econbiz.de/10012585312