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Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona; Eshaghi, Mohammad Sadegh; Bowden, Jana - In: Journal of strategic marketing 31 (2023) 5, pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
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The process of customer engagement : a conceptual framework
Bowden, Jana - In: Journal of marketing theory and practice 17 (2009) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10003793700
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What's in a relationship? : affective commitment, bonding and the tertiary first year experience ; a student and faculty perspective
Bowden, Jana - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 428-451
Persistent link: https://www.econbiz.de/10009776155
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Customer engagement : a framework for assessing customer-based-brand relationships ; the case of the restaurant industry
Bowden, Jana - In: Journal of hospitality marketing & management 18 (2009) 6, pp. 574-596
Persistent link: https://www.econbiz.de/10003887184
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Developing a spectrum of positive to negative citizen engagement
Bowden, Jana; Luoma-Aho, Vilma; Naumann, Kay - In: Customer engagement : contemporary issues and challenges, (pp. 257-277). 2016
Persistent link: https://www.econbiz.de/10011430777
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Exploring the process of customer engagement, self-brand connections and loyalty
Naumann, Kay; Bowden, Jana - In: Problems and perspectives in management : PPM ; … 13 (2015) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10010516997
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Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana; Gabbott, Mark; Naumann, Kay - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
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Engagement valence duality and spillover effects in online brand communities
Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
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Exploring customer engagement valences in the social services
Naumann, Kay; Bowden, Jana; Gabbott, Mark - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 890-912
Persistent link: https://www.econbiz.de/10011792232
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The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: The handbook of communication engagement, (pp. 491-504). 2018
Persistent link: https://www.econbiz.de/10011871840