The aim of this study was to investigate consumers’ decision-making process, attitudes and values towards organic food throughout the employment of the Theory of Planned Behaviour, adapting the methodology from a European project. 450 consumers were interviewed at supermarkets and...

Die erhebliche Erweiterung des Weinangebots in den letzten Jahren hat zu einer großen Differenzierung geführt, die nicht nur über eine stärkere Variation der Geschmackseindrücke erkennbar ist, sondern auch durch die zunehmende Verwendung von Qualitätssignalen. Als Qualitätssignale werden...

The purpose of this study is to explore the purchase behaviour of consumers as it relates to the price and quality of remanufactured products. This study utilises the theoretical framework of the theory of reasoned action to analyse the following variables: two independent variables such as...

In the paper entitled: “Strategy of consumer behavior of the elderly on the market of consumer foods and services” the subject matter for analysis was deemed to be the consumer behavior of the elderly. The author is searching for the answer to the following questions: What are the specifics...

Dada la importancia que está adquiriendo Internet como método complementario a la venta en los establecimientos comerciales tradicionales, se hace necesario conocer qué motivos llevan a su aceptación y uso como canal de compra por parte de los consumidores. Por este motivo, el presente...

En este trabajo se analiza el efecto de la comunicación familiar, el tipo de consumo público o privado, y el grado de experiencia del individuo sobre la naturaleza y los efectos de las influencias familiares. Para ello, y mediante una metodología de regresiones multivariantes, se plantean...

Retail store image has been shown to play an important role in store patronage, and it is widely accepted that psychological factors have a significant role in store image formation. Past research has often involved the measurement of tangible attributes, or links between store images and...

Investigates the proposition that reasoned action theory can be successfully applied in the small business (dairy farmers) domain. That proposition is supported by the outcome and, in common with many other studies, attitude was found to be the main predictor of behavioural intention. The...

Marketing practitioners know that a product’s color may play an important role in a consumer’s purchase decision, but may not be familiar with the empirical research that has been conducted in this area. The purpose of this paper is to apply an associative learning framework to the color...

Social scientists, public policy makers, consumer researchers, and marketers have traditionally focused on age‐related differences to understand the behavior of older adults. This research focuses on the processes through which adults learn behavioral patterns and norms that characterize...