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This paper explores how cultural metaphors in ethnic servicescapes enhance consumer pleasure. To date, marketing … servicescapes. However, few studies are available on consumer pleasure in ethnic servicescapes or the use of cultural metaphors in … servicescapes to enhance consumer pleasure. The study here extends extant literature by contributing an additional dimension of …
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Purpose – The purpose of this paper is to examine whether the servicescape should be subsumed as a dimension within service quality conceptualizations or whether it is a unique construct in itself which precedes service quality evaluations and behavioral intentions. The authors both propose...
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Purpose – The purpose of this paper is to explore the positive aspects of casinos, and gambling entertainment in particular, by revealing the health potential of these commercial establishments. In doing so, this work helps explain the affinity of Chinese consumers with gambling....
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in servicescapes and to unfold the coping strategies they set up to deal with it. Design/methodology/approach Findings … coping strategies when exposed to sensory overload in servicescapes: choosing between physical servicescapes, opting for … electronic devices and e-servicescapes and delegating shopping to relatives. Practical implications The study underlines how …
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