This paper explores how cultural metaphors in ethnic servicescapes enhance consumer pleasure. To date, marketing … servicescapes. However, few studies are available on consumer pleasure in ethnic servicescapes or the use of cultural metaphors in … servicescapes to enhance consumer pleasure. The study here extends extant literature by contributing an additional dimension of …

in servicescapes and to unfold the coping strategies they set up to deal with it. Design/methodology/approach Findings … coping strategies when exposed to sensory overload in servicescapes: choosing between physical servicescapes, opting for … electronic devices and e-servicescapes and delegating shopping to relatives. Practical implications The study underlines how …