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Analysis of the social media strategy of audio-visual OTTs in Spain : the case study of Netflix, HBO and Amazon Prime during the implementation of Disney +
Martínez-Sánchez, María Eugenia; Nicolas-Sans, Ruben; … - In: Technological forecasting & social change : an … 173 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10013204212
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The implementation of new technologies in internal communication : a study of the main platforms and applications
Martínez Sánchez, María Eugenia; Villoro Armengol, Jordi - In: Journal of promotion management : innovations in … 27 (2021) 6, pp. 788-811
Persistent link: https://www.econbiz.de/10012607291
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The digital transformation of business : towards the datafication of the relationship with customers
Fernández-Rovira, Cristina; Álvarez Valdés, Jesús; … - In: Technological forecasting & social change : an … 162 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012665507
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Customer basket heterogeneity : how to measure it and some possible business applications
Nicolas-Sans, Ruben; González Ibáñez, Daniel - In: Economic research 34 (2021) 1,3, pp. 2572-2592
Persistent link: https://www.econbiz.de/10014231841
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Sustainable, technological, and innovative challenges post Covid-19 in health, economy, and education sectors
Molleví Bortoló, Gemma; Álvarez Valdés, Jesús; … - In: Technological forecasting & social change : an … 190 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014441419