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Social media influencer marketing in the promotion of tourist destinations

Pettersen-Sobczyk, Monika - In: European research studies 26 (2023) 4, pp. 585-594

Persistent link: https://www.econbiz.de/10014532159

The development and testing of a pictogram signaling advertising in online videos

Boerman, Sophie C.; Rozendaal, Esther; Reijmersdal, Eva … - In: International journal of advertising : the review of … 43 (2024) 4, pp. 672-691

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The effect of different types of virtual influencers on consumers' emotional attachment

Yan, Ji; Xia, Senmao; Jiang, Amanda; Lin, Zhibin - In: Journal of business research : JBR 177 (2024), pp. 1-21

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Will virtual influencers overcome the uncanny valley? : the moderating role of social cues

Gutuleac, Rada; Baima, Gabriele; Rizzo, Cristian; … - In: Psychology & marketing 41 (2024) 7, pp. 1419-1431

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Advances in Digital Marketing and eCommerce : Fifth International Conference, 2024

Martínez-López, Francisco J. (ed.); Martinez, Luis F. (ed.) - 2024

Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM -- The impact of 3D digital content on consumer satisfaction with brand experiences -- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites.

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"Ist das Marketing am Ende?" : Status quo und Perspektiven im Verhältnis von Marketing und Unternehmenskommunikation

Bürker, Michael - In: Zukunft des Marketings, (pp. 11-35). 2023

Neue Entwicklungen und gestiegene Anforderungen stellen das Marketing in Frage. Produktmanagement und Vertrieb agieren in eigenen Einheiten, das Marketing wird auf Marketingkommunikation reduziert. Zugleich beansprucht die Unternehmenskommunikation die Führerschaft über die gesamte...

Persistent link: https://www.econbiz.de/10014516152

Nanoinfluencer marketing : how message features affect credibility and behavioral intentions

Balaji, M. S.; Jiang, Yangyang; Jha, Subhash - In: Journal of business research : JBR 136 (2021), pp. 293-304

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Bridging the gap between B2B and B2C : thought leadership in industrial marketing : a systematic literature review and propositions

Neuhaus, Tina; Millemann, Jan Andre; Nijssen, E. J. - In: Industrial marketing management : the international … 106 (2022), pp. 99-111

Persistent link: https://www.econbiz.de/10014226404

The rosy world of influencer marketing? : its bright and dark sides, and future research recommendations

Hudders, Liselot; Lou, Chen - In: International journal of advertising : the review of … 42 (2023) 1, pp. 151-161

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How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing

Xie, Quan; Feng, Yang - In: International journal of advertising : the review of … 42 (2023) 2, pp. 317-343

Persistent link: https://www.econbiz.de/10014234031