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Provision of optional versus standard product features in competition
Balachander, Subramanian; Gal-Or, Esther; Geylani, Tansev; … - In: Journal of marketing 81 (2017) 3, pp. 80-95
Persistent link: https://www.econbiz.de/10011697821
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Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha; Kim, Alex Jiyoung; Yoon, Jiho - In: Journal of business research : JBR 140 (2022), pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
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How should retail advertisers manage multiple keywords in paid search advertising?
Kim, Alex Jiyoung; Jang, Sungha; Shin, Hyun - In: Journal of business research : JBR 130 (2021), pp. 539-551
Persistent link: https://www.econbiz.de/10012544869
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Effects of mergers and acquisitions on brand loyalty in luxury Brands : the moderating roles of luxury tier difference and social media
Chung, Yerim; Kim, Alex Jiyoung - In: Journal of business research : JBR 120 (2020), pp. 434-442
Persistent link: https://www.econbiz.de/10012417150
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The effects of eWOM characteristics on consumer ratings : evidence from TripAdvisor.com
Yoon, Yeohong; Kim, Alex Jiyoung; Kim, Jeeyeon; Choi, … - In: International journal of advertising : the review of … 38 (2019) 5, pp. 684-703
Persistent link: https://www.econbiz.de/10012200312
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Does Michelin effect exist? : an empirical study on the effects of Michelin stars
Bang, Dohyung; Choi, Kyuwan; Kim, Alex Jiyoung - In: International journal of contemporary hospitality management 34 (2022) 6, pp. 2298-2319
Persistent link: https://www.econbiz.de/10013412612
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Older adult consumers and local competition in the healthcare service
Kim, Jeeyeon; Jo, Wooyong; Kim, Alex Jiyoung; Choi, Jeonghye - In: International journal of consumer studies 48 (2024) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10014465961
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The characteristics and business impact of children's electronic word of mouth in marketing communications
Bao, Tong; Chang, Tung-lung Steven; Kim, Alex Jiyoung; … - In: International journal of advertising : the review of … 38 (2019) 5, pp. 731-759
Persistent link: https://www.econbiz.de/10012200315
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Economic Impact of Live Streaming Commerce on Small and Medium-sized Enterprises
Hwang, Jaunghyun; Kim, Donggeun; Kim, Alex Jiyoung; … - 2024
This study investigates the adoption of live streaming commerce among the small and medium-sized enterprises (SMEs) in South Korea. While most previous research has focused on consumer perceptions such as intention to watch live streaming and buy products, this research examines sellers' issues...
Persistent link: https://www.econbiz.de/10015057395
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A model of promotion-free retail pricing of durable products
Balachander, Subramanian - In: Review of marketing science 5 (2007) 2, pp. 1-49
Persistent link: https://www.econbiz.de/10003888771