//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Protecting the Brand : Busting...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
17,575
Markenführung
17,161
Markenartikel
9,194
Consumer behaviour
8,417
Konsumentenverhalten
8,378
Brand
8,154
Markenimage
7,492
Brand image
7,386
Relationship marketing
2,727
Beziehungsmarketing
2,724
Markenpolitik
2,232
Social Web
1,873
Social web
1,870
Deutschland
1,691
Online-Marketing
1,652
Internet marketing
1,627
Marketingmanagement
1,550
Marketing management
1,536
Germany
1,402
Werbewirkung
1,258
Advertising effects
1,238
Theorie
1,237
Theory
1,227
Marketing
1,094
Luxury goods
989
Luxusgüter
987
USA
952
Werbung
952
United States
923
Advertising
885
Handelsmarke
801
Einzelhandel
781
Retail trade
758
Store brand
751
Brand loyalty
715
Corporate reputation
698
Firmenimage
698
Customer satisfaction
683
Internationales Marketing
673
Kundenzufriedenheit
673
more ...
less ...
Online availability
All
Undetermined
8,008
Free
3,274
Type of publication
All
Article
16,091
Book / Working Paper
7,482
Journal
61
Other
8
Type of publication (narrower categories)
All
Article in journal
11,696
Aufsatz in Zeitschrift
11,696
Aufsatz im Buch
2,885
Book section
2,885
Hochschulschrift
1,028
Graue Literatur
907
Non-commercial literature
907
Thesis
727
Working Paper
643
Arbeitspapier
617
Case study
491
Fallstudie
491
Collection of articles of several authors
465
Sammelwerk
465
Aufsatzsammlung
339
research-article
236
Dissertation u.a. Prüfungsschriften
171
Reprint
139
Conference paper
134
Konferenzbeitrag
134
Konferenzschrift
113
Bibliografie enthalten
104
Bibliography included
104
Ratgeber
102
Guidebook
95
Lehrbuch
91
Textbook
77
Conference proceedings
65
review
63
review-article
56
non-article
51
conceptual-paper
44
Handbook
42
Handbuch
42
Article
32
Interview
29
case-report
29
Collection of articles written by one author
27
Sammlung
27
Fallstudiensammlung
21
more ...
less ...
Language
All
English
17,906
German
4,378
Undetermined
1,200
French
81
Italian
22
Lithuanian
20
Polish
18
Spanish
17
Russian
15
Swedish
8
Portuguese
7
Dutch
6
Indonesian
4
Romanian
4
Serbian
4
Kazakh
3
Danish
2
Finnish
2
Slovenian
2
Arabic
1
Bulgarian
1
Valencian
1
Croatian
1
Hungarian
1
Japanese
1
Multiple languages
1
Slovak
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
141
Burmann, Christoph
133
Baumgarth, Carsten
94
Meffert, Heribert
75
Huber, Frank
74
Melewar, T. C.
73
Keller, Kevin Lane
68
Bruhn, Manfred
67
De Chernatony, Leslie
55
Sattler, Henrik
55
Ahlert, Dieter
54
Balmer, John M. T.
46
Tomczak, Torsten
46
Bauer, Hans H.
45
Phau, Ian
41
Wiedmann, Klaus-Peter
41
Fournier, Susan
40
Loureiro, Sandra Maria Correia
40
Merrilees, Bill
39
Bang, Nguyen
38
Schmidt, Holger J.
37
Ind, Nicholas
36
Romaniuk, Jenni
35
Uggla, Henrik
34
Foroudi, Pantea
33
Herrmann, Andreas
33
Iglesias, Oriol
33
Ko, Eunju
33
Strebinger, Andreas
33
Kernstock, Joachim
31
Völckner, Franziska
31
Gupta, Suraksha
30
Langner, Tobias
30
MacInnis, Deborah J.
30
Christodoulides, George
29
Dawes, John
29
Errichiello, Oliver Carlo
29
Park, C. Whan
29
Veloutsou, Cleopatra
29
Aaker, David A.
28
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
120
National Bureau of Economic Research
44
Gesellschaft zur Erforschung des Markenwesens
28
Université Paris-Dauphine (Paris IX)
27
Verlag Dr. Kovač
20
Haufe-Lexware GmbH & Co. KG
15
Markenverband
13
Information Resources Management Association
12
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Springer Gabler <Firma>
8
NetLibrary, Inc
7
Springer International Publishing
7
Université Paris-Dauphine
7
Books on Demand GmbH <Norderstedt>
6
Campus Verlag
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
Verlag Franz Vahlen
6
American Marketing Association
5
Fachhochschule Reutlingen / European School of Business
5
Helmut-Schmidt-Universität
5
IGI Global
5
International Institute of Social and Economic Sciences
5
Lithuanian University of Agriculture
5
Siauliai University
5
Vytautas Magnus University
5
Österreichische Werbewissenschaftliche Gesellschaft
5
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
4
HEC Paris (École des Hautes Études Commerciales)
4
ISM University of Management and Economics
4
OECD
4
Redline Verlag
4
Trendbüro <Hamburg>
4
United States Trademark Association
4
Chambre de commerce et d'industrie de Paris
3
Erasmus Research Institute of Management
3
more ...
less ...
Published in...
All
Journal of business research : JBR
645
The journal of brand management : an international journal
616
The journal of product & brand management
392
SpringerLink / Bücher
336
Journal of retailing and consumer services
312
European journal of marketing : EJM
141
Psychology & marketing
141
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
Journal of Product & Brand Management
124
Journal of strategic marketing
113
Marketing intelligence & planning
113
Journal of marketing research : JMR
112
Industrial marketing management : the international journal for industrial and high-tech firms
109
Journal of advertising research
109
Journal of marketing communications
109
Asia Pacific journal of marketing and logistics
107
Journal of marketing
107
Journal of marketing management : MM
106
International journal of hospitality management
105
Strategic Direction
100
The IUP journal of brand management : IJBRM
94
Springer eBook Collection
93
Innovatives Markenmanagement
88
Journal of the Academy of Marketing Science
87
The Trademark reporter
85
Marketing letters : a journal of research in marketing
79
Journal of fashion marketing and management
76
Journal of promotion management : innovations in planning and applied research
76
Markenartikel : das Magazin für Markenführung
75
Research
74
Journal of international consumer marketing
73
Journal of promotion management : JPM
71
International journal of advertising : the review of marketing communications
68
International marketing review
68
Tourism management : research, policies, practice
68
International journal of internet marketing and advertising : IJIMA
67
Marketing : ZFP ; journal of research and management
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of retailing
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
62
more ...
less ...
Source
All
ECONIS (ZBW)
21,736
USB Cologne (EcoSocSci)
868
Other ZBW resources
509
RePEc
387
EconStor
71
BASE
57
ArchiDok
5
OLC EcoSci
5
USB Cologne (business full texts)
4
more ...
less ...
Showing
41
-
50
of
23,642
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Sport brands :
brand
relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
42
Inspiring
brand
positionings with mixed qualitative methods : a case of pet food
Morais, Robert J.
- In:
Journal of business anthropology
9
(
2020
)
2
,
pp. 251-274
Persistent link: https://www.econbiz.de/10012432440
Saved in:
43
Brand
-compliant behavior of outside sales people : its importance, challenges and ensuring that it is embraced
Mahadevan, Jochen
;
Zinkann, Reinhard Christian
- In:
Transfer : Zeitschrift für Kommunikation und …
67
(
2021
)
1
,
pp. 72-74
Persistent link: https://www.econbiz.de/10012490387
Saved in:
44
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
45
Romanian brands awareness among young people : the case of common food products
Ţimiraş, Laura Cǎtǎlina
- In:
Studies and scientific researches / Faculty of Economic …
24
(
2016
),
pp. 66-76
Persistent link: https://www.econbiz.de/10011802266
Saved in:
46
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
47
The influence of
brand
experiences onbrand loyalty : a studyon Air Serbia
Mandarića, Marija
;
Sekulića, Dejan
;
Lazović, Suzana
- In:
Bizinfo (Blace) : časopis iz oblasti ekonomije …
14
(
2023
)
1
,
pp. 9-16
Persistent link: https://www.econbiz.de/10014634573
Saved in:
48
When does product
brand
matter to children?
Wang, Fei
;
Li, Shu
- In:
International journal of market research
61
(
2019
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10012172259
Saved in:
49
The use of demographic and psychographic segmentation to creating marketing strategy of
brand
loyalty
Gajanova, Lubica
;
Nadanyiova, Margareta
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
Saved in:
50
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->