Prasad, Marasini Durga; Yoon, Seong No; Lee, Donhee - In: Global business and finance review 27 (2022) 5, pp. 1-16
Purpose: The purpose of this study is to suggest a digital servitization model which can be implemented by the restaurant industry and to explore the opportunities and challenges of digital servitization. Design/methodology/approach: The case study analysis method was applied for this research....