Purpose: This study aims to examine the effect of country of origin (COO) on customers' value expectation and willingness to pay by employing signalling theory and cue utilisation. Design/methodology/approach: The data were collected from 386 customers via an online survey in the context of...

Purpose: This paper aims to investigate whether cultural intelligence will influence Chinese tourists’ travel satisfaction, revisit intention and word-of-mouth communication. Design/methodology/approach: An online survey was conducted to collect data from 614 adult Chinese tourists, who have...

Purpose: Framed within the theoretical domain of attribution theory, this study aims to investigate the antecedents of experienced regret following an entrepreneur’s business failure (defined as firm discontinuance, closure or bankruptcy) and the impact of regret on personal well-being....

Purpose: The purpose of this paper is to explore the motives of online sellers of counterfeit products in online social networking sites. Design/methodology/approach: The study uses a sample of 22 in-depth interviews with counterfeit sellers. Findings: Based on the findings, the authors have...

Purpose: The purpose of this paper is to review the past, current and future trends in empirical research and theoretical insights into online relationship marketing. Design/methodology/approach: Review over 100 empirical and theoretical studies in the online relationship marketing from top...

Purpose: The purpose of this paper is to understand the antecedents of fanaticism through the lens of attribution theory and “norm of reciprocity”. It is proposed that consumers will reward firms with high perceived effort, including both general and specific effort by increasing their...

Purpose: Despite the importance of sustainability, some conservative religious groups do not believe and support climate change. There is a continuous debate on the role of religion on people’s attitudes toward the environment. Hence, the purpose of this paper is to (1) explore the impact of...

1.Covid-19, technology and marketing -- Chapter 2. COVID in the aviation industry: Crisis management, its decisions and outcomes -- Chapter 3. The Importance of e-Commerce and Customer Relationships in Times of COVID-19 Pandemic -- Chapter 4. Successful COVID-19 prevention factors and their...

Technological advances allow the development of an omnichannel strategy to create a seamless experience for customers. This study has adopted a systematic literature review approach to examine, synthesize, and extend a body of literature in the area of omnichannel retailing and the role of...