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Social media influencer marketing : the moderating role of materialism
Kian Yeik Koay; Cheung, Man Lai; Soh, Patrick Chin-Hooi; … - In: European business review 34 (2022) 2, pp. 224-243
Persistent link: https://www.econbiz.de/10013164663
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How perceived behavioral control affects trust to purchase in social media stores
Sembada, Agung Y.; Kian Yeik Koay - In: Journal of business research : JBR 130 (2021), pp. 574-582
Persistent link: https://www.econbiz.de/10012544874
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Abusive supervision and cyberloafing : a moderated moderation model of moral disengagement and negative reciprocity beliefs
Kian Yeik Koay; Lim, Vivien K. G.; Soh, Patrick Chin-Hooi; … - In: Information & management : the internat. journal of … 59 (2022) 2, pp. 1-10
Persistent link: https://www.econbiz.de/10013255733
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"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
Cheung, Man Lai; Leung, Wilson Ka-shing; Eugene Cheng-xi Aw - In: Journal of retailing and consumer services 66 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013209711
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Digital piracy among consumers in a developing economy : a comparison of multiple theory-based models
Kian Yeik Koay; Tjiptono, Fandy; Manjit Singh Sandhu - In: Journal of retailing and consumer services 55 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012268818
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Do employees' private demands lead to cyberloafing? : the mediating role of job stress
Kian Yeik Koay; Soh, Patrick Chin-Hooi; Chew, Kok Wai - In: Management research review 40 (2017) 9, pp. 1025-1038
Persistent link: https://www.econbiz.de/10011791837
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Understanding travel apps usage intention : findings from PLS and NCA
Tiwari, Pinaz; Kaurav, Rahul Pratap Singh; Kian Yeik Koay - In: Journal of marketing analytics : JMA 12 (2024) 1, pp. 25-41
Persistent link: https://www.econbiz.de/10014538736
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Self-influencer congruence, parasocial relationships, credibility, and purchase intentions : a sequential mediation model
Kian Yeik Koay; Cheah, Chee Wei; Yap, Jia Ying - In: Journal of relationship marketing : innovations and … 23 (2024) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10014514524
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Abusive supervision and knowledge hiding : the moderated mediation role of overall justice and gender
Kian Yeik Koay; Pang Kiam Lim - In: Global business and organizational excellence : GBOE 42 (2023) 2, pp. 16-28
Persistent link: https://www.econbiz.de/10013472460
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Towards a unified model of consumers' intentions to use drone food delivery services
Mei Kei Leong; Kian Yeik Koay - In: International journal of hospitality management 113 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014325641