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The effects of environmental haptic cues on consumer perceptions of retailer warmth and competence

Jha, Subhash; Balaji, M. S.; Peck, Joann; Oakley, Jared; … - In: Journal of retailing 96 (2020) 4, pp. 590-605

Persistent link: https://www.econbiz.de/10012495497

SYNTHESIS, AND SURFACE-ACTIVE PROPERTIES OF PALM FATTY ACID AND 1(2-HYDROXYETHYL PIPERAZINE)-BASED ESTERAMIDE QUAT

MISHRA, SHILPI; TYAGI, V. K. - In: Surface Review and Letters (SRL) 14 (2007) 06, pp. 1129-1133

In this study, an attempt has been made to synthesize esteramide quat by esterification of palm fatty acids with 1(2-hydroxyethyl piperazine) followed by quaternization with dimethyl sulphate (DMS). The optimum reaction conditions for esterification of palm fatty acids and 1(2-hydroxyethyl...

Persistent link: https://www.econbiz.de/10005080556

Small changes make a big difference : the impact of visual symbol color lightness on destination image

Zhong, Ke - In: Journal of travel research : a quarterly publication of … 63 (2024) 4, pp. 1013-1028

Persistent link: https://www.econbiz.de/10014582424

Cross-modal communication : sound frequency influences consumer responses to color lightness

Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of marketing research : JMR 53 (2016) 4, pp. 551-562

Persistent link: https://www.econbiz.de/10011537786

Does music really work? : the two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior

Yang, Shuai; Chang, Xinyu; Chen, Sixing; Lin, Shan; … - In: Marketing letters : a journal of research in marketing 33 (2022) 2, pp. 251-276

Persistent link: https://www.econbiz.de/10013273040

Sensory marketing in hospitality : a critical synthesis and reflection

Fong, Lawrence Hoc Nang; Lei, Soey Sut Ieng; Chow, … - In: International journal of contemporary hospitality management 35 (2023) 8, pp. 2916-2928

Persistent link: https://www.econbiz.de/10014314891

The Bottled Water Market and Consumer Behavior

Pllana, Mustafe; Qosa, Arbenita - In: International Journal of Sustainable Economies … 7 (2018) 1, pp. 35-45

This article describes how packaged water consumption has risen sharply in the world over the past 30 years. It is the most dynamic sector of the food and drink industry. The growth of bottled water sales is the contribution of the marketing activities, promotion, and aggressive sales. Is there...

Persistent link: https://www.econbiz.de/10012047668

Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers

Maziriri, Eugine Tafadzwa; Rukuni, Tarisai Fritz; … - In: Cogent Business & Management 8 (2021) 1, pp. 1-27

This research examined how multi-sensory dimensions like sight, sound, and smell would influence customer attitudes …

Persistent link: https://www.econbiz.de/10012657411

Sight : the last bastion of the brick and morter retailer to survive?

Nell, Corinne; Wiid, Jan - In: International business and economics research journal 13 (2014) 1, pp. 125-136

Persistent link: https://www.econbiz.de/10010251650

Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers

Maziriri, Eugine Tafadzwa; Rukuni, Tarisai Fritz; … - In: Cogent business & management 8 (2021) 1, pp. 1-27

This research examined how multi-sensory dimensions like sight, sound, and smell would influence customer attitudes …

Persistent link: https://www.econbiz.de/10012628374