Riquelme, Hernan E.; Mahdi Sayed Abbas, Eman; Rios, Rosa E. - In: Education, Business and Society: Contemporary Middle … 5 (2012) 1, pp. 6-22
Purpose – The purpose of this paper is to understand the factors that influence attitudes toward counterfeits, and the intention to purchase these illegal products in a Muslim country. Design/methodology/approach – In total, 401 participants completed a questionnaire that contained 41...