Purpose – This paper seeks to test the factors that can influence adoption of mobile banking among current users of internet banking in Singapore and gender as a moderating variable. Design/ methodology/ approach – A sample of more than 600 current users of electronic banking provided...

Purpose – The purposes of this paper are to test sources of brand equity for online companies and to examine the role of selective internet marketing activities on the brand equity sources. Design/methodology/approach – These objectives were pursued by testing the nomological validity of the...

Purpose – The purpose of this paper is to investigate the percentage of generic inventory pharmacists have in stock, to comprehend why pharmacists in Jordan recommend and dispense generic products. Design/methodology/approach – In total, 104 pharmacists were surveyed using a structured...

Purpose – The purpose of this paper is to improve our understanding of status‐oriented Muslim consumers in Kuwait. More specifically, to study how personality traits such as materialism, susceptibility to social influence and self‐monitoring explain status consumption....

Purpose – The purpose of this paper is to understand the factors that influence attitudes toward counterfeits, and the intention to purchase these illegal products in a Muslim country. Design/methodology/approach – In total, 401 participants completed a questionnaire that contained 41...

Purpose – The purpose of this paper is to determine if the traditional approach to measuring brand equity applies to online companies. Design/methodology/approach – This objective is pursued by: developing a measurement model of brand equity for online businesses; and testing the nomological...