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Toward Cross-Channel Management : a comprehensive guide for retail firms

Brunner, Felix; Rudolph, Thomas - 2015

Main description: In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company’s performance and enhance...

Persistent link: https://www.econbiz.de/10014482149

Towards a hierarchical theory of shopping motivation

Wagner, Tillmann; Rudolph, Thomas - In: Journal of retailing and consumer services 17 (2010) 5, pp. 415-430

Persistent link: https://www.econbiz.de/10008441177

Die Rolle der Kunden im Category Management : ein Einblick in die mentalen Denkstrukturen von Category Managern

Rudolph, Thomas; Bauer, Johannes; Nagengast, Liane; … - In: Der Markt : international journal of marketing 49 (2010) 2, pp. 69-82

Persistent link: https://www.econbiz.de/10009853348

Social Network Analysis : Erkenntnisse für die Markenpositionierung im Web

Rudolph, Thomas; Emrich, Oliver; Nagengast, Liane; … - In: Marketing Review St. Gallen : die neue … 25 (2008) 6, pp. 11-16

Persistent link: https://www.econbiz.de/10009853956

Kundensegmentierung im Handel - Kaufmotive erkennen und nutzen

Rudolph, Thomas; Wagner, Tillmann; Sohl, Timo - In: Marketing Review St. Gallen : die neue … 26 (2009) 4, pp. 34-39

Persistent link: https://www.econbiz.de/10009853992

Mehrwert durch Transparenz kommunizieren

Rudolph, Thomas; Meise, Jan Niklas - In: Marketing Review St. Gallen : die neue … 27 (2010) 3, pp. 15-19

Persistent link: https://www.econbiz.de/10009854046

Retailing in Switzerland : players, strategies and developments

Morschert, Dirk; Rudolph, Thomas; Bauer, Johannes; … - In: European retail research 23 (2009) 2, pp. 163-190

Persistent link: https://www.econbiz.de/10009924832

What constitutes a “good assortment”? A scale for measuring consumers' perceptions of an assortment offered in a grocery category

Bauer, Johannes C.; Kotouc, Alexander J.; Rudolph, Thomas - In: Journal of retailing and consumer services 19 (2012) 1, pp. 11-27

Persistent link: https://www.econbiz.de/10009821622

PRICE SETTING IN A LEADING SWISS ONLINE SUPERMARKET

Berka, Martin; Devereux, Michael B; Rudolph, Thomas - 2011

Persistent link: https://www.econbiz.de/10009263392

Das Sortiment aus Verbrauchersicht - oder warum die Formel "groesseres Sortiment

Rudolph, Thomas; Kotouc, Alexander J. - In: Thexis : Fachzeitschrift für Marketing ; … 23 (2006) 2, pp. 2-7

Persistent link: https://www.econbiz.de/10007378039

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