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Green purchase and sustainable consumption : a comparative study between European and non-European tourists

Nekmahmud, Md.; Ramkissoon, Haywantee; Fekete-Farkas, Maria - In: Tourism management perspectives : TMP 43 (2022), pp. 1-19

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The influence of values in sustainable consumption among millennials

Falke, Andreas; Schröder, Nadine; Hofmann, Claudia - In: Journal of business economics : JBE 92 (2022) 6, pp. 899-928

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A value adoption approach to sustainable consumption in retail stores

Lin, Ying-Tzu; Tseng, Timmy H.; Chang, Ariana; Yang, … - In: International journal of retail and distribution management 50 (2022) 11, pp. 1412-1435

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Creating a sustainable future : insights into brand marketing in the luxury fashion industry

Kaur, Harpreet; Choudhary, Shruti; Manoj, Adarsh; … - In: Cogent business & management 11 (2024) 1, pp. 1-17

in promoting economic, social, and environmental sustainability. By examining these factors, the study seeks to … contribute to a better understanding of how luxury fashion brands can effectively incorporate sustainability into their marketing …

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Antecedents to green apparel purchase behavior of Indian consumers

Khare, Arpita; Kautish, Pradeep - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 222-251

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Measuring consumer brand perception for green apparel brands

Dixit, Jasmine S.; Alavi, Shirin; Ahuja, Vandana - In: International journal of e-business research : an … 16 (2020) 1, pp. 28-46

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Why do retail consumers buy green apparel? : a knowledge-attitude-behaviour-context perspective

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Green apparel buying behaviour : a study on Indian youth

Khare, Arpita; Sadachar, Amrut - In: International journal of consumer studies 41 (2017) 5, pp. 558-569

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Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior

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Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits

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