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Who is influencer and how to choose the right one to improve brand reputation?

Vodák, Josef; Čakanova, Lucia; Pekár, Miroslav; … - In: Managing global transitions : international research journal 17 (2019) 2, pp. 149-162

Persistent link: https://www.econbiz.de/10012200465

Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust

Mostafa Rasoolimanesh, S.; Poh Ling Tan; Mehran Nejati; … - In: Journal of marketing for higher education 34 (2024) 1, pp. 156-177

Persistent link: https://www.econbiz.de/10014566954

Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors

Hussain, Shahzeb; Pascaru, Olga; Priporas, Constantinos … - In: European business review 35 (2023) 4, pp. 469-499

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The impacts of university brand on Korean and US consumers : focusing on brand reputation and brand fit

Shin, Seryong; Hong, Jinhwan - In: Journal of international trade & commerce 18 (2022) 2, pp. 65-79

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Purchasing celebrity-endorsed brands as a way of self-presentation

Yue, Xiaofan; Nawal Hanim Abdullah; Mass Hareeza Ali; … - In: International journal of electronic marketing and … 15 (2024) 4, pp. 501-517

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Investigating the impact of service quality dimensions on reputation and brand trust

Esmaeilpour, Majid; Sayadi, Amrollah; Mirzaei, Mahnaz - In: International journal of business and economic sciences … 10 (2017) 3, pp. 7-17

Purpose: The objective of this study was to investigate the impact of service quality dimensions on brand reputation … on brand trust and brand reputation. Research limitations/implications: – The population of the research was limited to … impact of service quality dimensions and the level of impact of each dimension on brand reputation and trust, in order to …

Persistent link: https://www.econbiz.de/10011823495