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Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya; Xue, Melanie Tao; Chawdhary, Rahul - In: Journal of business research : JBR 158 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
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The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae; Ko, Eunju; Lee, Sanghoon - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
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How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin; Tang, Peiwen; Feng, Jiao - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
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The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto; Vera, Jorge; Kolbe, Diana - In: International journal of consumer studies 47 (2023) 6, pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
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Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen; Bucic, Tania; Ngo, Liem Viet; … - In: Journal of the Academy of Marketing Science 51 (2023) 6, pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
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Gaming and luxury brands : love and hate
Guzzetti, Alice; Crespi, Roberta; Atwal, Glyn - In: The journal of business strategy 45 (2024) 3, pp. 206-213
Persistent link: https://www.econbiz.de/10015056011
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Investigating the impact of social media marketing on research online and purchase offline for fashion luxury brands
Al Khasawneh, Mohammad Hamdi; Al-Haddad, Shafiq; … - In: International journal of business excellence : IJBEX 32 (2024) 1, pp. 25-49
Persistent link: https://www.econbiz.de/10015060892
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Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
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Marketing Luxury Services : Concepts, Strategy, and Practice
Hemzo, Miguel Angelo - 2023
the luxury market, including market identification, brand communication, product positioning, pricing, flow of goods …
Persistent link: https://www.econbiz.de/10014250259
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The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El; El-Deeb, Sara - In: International journal of internet marketing and … 18 (2023) 1, pp. 28-57
Persistent link: https://www.econbiz.de/10014318240