This paper summarizes the display advertising literature, organizing the content by the agents in the display advertising ecosystem, and proposes new research directions. In doing so, we take an interdisciplinary view, drawing connections among diverse streams of theoretical and empirical...

This paper considers the monetization of online marketplaces. These platforms trade-off fees from advertising with commissions from product sales. While featuring advertised products can make search less efficient (lowering transaction commissions), it incentivizes sellers to compete for better...

Sponsored search advertising is ascendant Jupiter Research reportsexpenditures rose 28% in 2007 to $8.9B and will continue to rise at a15% CAGR, making it one of the major trends to affect the marketinglandscape. Yet little, if any empirical research focuses upon searchengine marketing strategy...