The need to understand and leverage consumer-brand bonds has become critical in a marketplace characterized by increasing unpredictability, diminishing product differentiation, and heightened competitive pressure. This is especially true for fast moving consumer goods (FMCG) manufacturers and...

Following the increased accessibility of retail investors to the financial sector, the indication of their risk propensity has become important to the industry. This research aims to identify the correlation between the existing customer risk aversion analysis method and the actual investment...

Product returns is a widespread phenomenon associated with online retailing, where both consumer behavior and retailers' operation decisions are inextricable topics. To improve the returns experience, retailers have forayed into omnichannel return operations and consumers are sophisticated...

We test for skewness preferences in a large set of observational panel data on online poker games (n=4,450,585). Each observation refers to a choice between a safe option and a binary risk of winning or losing the game. Our setting offers a real-world choice situation with substantial incentives...