Negative advertising is frequent in electoral campaigns, despite its ambiguous effectiveness: negativity may reduce … advertising in electoral races with more than two candidates with a large scale field experiment during an electoral campaign for …

awareness through targeted advertising. …

for advertising but also allows it to more efficiently allocate scarce advertising space. In a baseline case, we … outlets: advertising space is limited or costly; there is heterogeneity across local media markets; or advertisers are … capacity-constrained (creating competition between outlets on the advertising-side of the industry). Even in these cases …

aware of the 'Energy ethics - shun luxury - avoid 'GHG generating' products and services. Here come Green Advertising, Green …

Presidential candidates purchase advertising based on each state’s potential to tip the election. The structure of the … equilibrium model of multimarket advertising competition between candidates that allows for endogenously determined budgets. In a … Direct Vote counterfactual, we find advertising would be spread more evenly across states, but total spending levels can …

personalized messages. This approach is expected to increase the value of advertising for both users and marketers in terms of … limited, especially how online factors influence users’ perceptions and attitudes towards advertising on SNS’s. This paper … aims to examine the online factors that influence consumers’ perceptions and attitudes towards advertising on Facebook. A …

less targeted advertising strategy due to its enhanced incentive to exploit a stronger recommendation effect. Even if the … raise its price instead of exploiting its recommendation effect. Thus, it leads to more targeted advertising and lower …

advertising help answer this question? We present results from a large field experiment on Facebook and Instagram that documents … variance in advertisers' ability to generate returns to advertising. We focus on campaigns aimed at boosting sales and tie … advertising expenses to revenues for each advertiser. We find that spending on advertising led to significant increases in …