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Market structure, advertising policy and intermarket differences in advertising intensity
Cable, John - In: Market structure, advertising polica and inter-market …, (pp. 105-124). 1972
Persistent link: https://www.econbiz.de/10003507452
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Einzelhandels-Werbung
Busold, Ernst Adolf - In: Handbuch des Werbeleiters, (pp. 755-779). 1960
Persistent link: https://www.econbiz.de/10003507597
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Les entreprises de publicité en 1979
Cadin, Didier - In: Economie et statistique (1981) 130, pp. 17-22
Persistent link: https://www.econbiz.de/10003507981
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A survey of advertising and market structure
Butters, Gerard R. - In: The American economic review 66 (1976) 2, pp. 392-397
Persistent link: https://www.econbiz.de/10003507982
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Some effects of the 'permissive society' in Britain on public reactions to commercial and social propaganda
Caffyn, J. M. - In: Esomar congress (1972), pp. 405-426
Persistent link: https://www.econbiz.de/10003508038
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Eine Bestandsaufnahme der Media-Planung
Canguilhem, J. F. - In: Esomar congress (1974), pp. 421-453
Persistent link: https://www.econbiz.de/10003508367
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Advertising agency compensation: a model for incentive and control
Calantone, Roger J.; Drury, Donald H. - In: Management science : journal of the Institute for … 25 (1979) 7, pp. 632-642
Persistent link: https://www.econbiz.de/10003508565
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Exportwerbung - aber marktgerecht
1960
Persistent link: https://www.econbiz.de/10003508585
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Binding, winkel- publiek door juiste bouw an inrichting van uw winkel
Olij, Nicolaas - 1959
Persistent link: https://www.econbiz.de/10003509173
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Why continued advertising is necessary: a new explanation
Carrick Jr., Paul M. - In: Journal of marketing 23 (1959), pp. 386-398
Persistent link: https://www.econbiz.de/10003509333