Market structure, advertising policy and intermarket differences in advertising intensity
John Cable
| Year of publication: |
1972
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|---|---|
| Authors: | Cable, John |
| Published in: |
Market structure, advertising polica and inter-market deifferences in advertising intensity. - Coventry : Centre for Industrial and Business Studies, Univ. of Warwick. - 1972, p. 105-124
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| Subject: | Marktstruktur | Werbung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003507452