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Sustainability countenance in brand equity : a critical review and future research directions

Ishaq, Muhammad Ishtiaq; Di Maria, Eleonora - In: The journal of brand management : an international journal 27 (2020) 1, pp. 15-34

Persistent link: https://www.econbiz.de/10012297778

Improving business performance through brand management practice

Saša, Veljković; Đorđe, Kaličanin - In: Economic annals 61 (2016) 208, pp. 137-167

Persistent link: https://www.econbiz.de/10011570190

The progression of brand orientation literature in twenty years : a systematic literature review

Anees-ur-Rehman, Muhammad; Wong, Ho Yin; Hossain, Mokter - In: The journal of brand management : an international journal 23 (2016) 6, pp. 612-630

Persistent link: https://www.econbiz.de/10011625229

Expanding the boundary of brand extensions through brand relationship quality

Arikan, Esra; Yılmaz, Çengiz; Bodur, Muzaffer - In: Journal of business economics and management 17 (2016) 6, pp. 930-944

Persistent link: https://www.econbiz.de/10011625922

Stock market response to corporate social responsibility expenditures

Fiore, Robert - In: The international journal of finance 27 (2015) 4, pp. 488-500

Persistent link: https://www.econbiz.de/10011718639

Zhang, Jurui; Liu, Raymond - In: The journal of brand management : an international journal 24 (2017) 1, pp. 105-127

Persistent link: https://www.econbiz.de/10011704270

Price promotions : enablers or obstacles for brand-led innovation adoption : a double-hurdle approach

Kuntner, Tobias; Teichert, Thorsten - 2017

Innovative new products and a strong brand are essential assets to sustain and expand a company's competitive position in the marketplace. Separate research in the innovation and marketing field has found that marketing instruments, such as price promotions, can influence both new product...

Persistent link: https://www.econbiz.de/10011649023

Luxury firms in China : the role of design and marketing capabilities

Bettiol, Marco; Chiarvesio, Maria; Di Maria, Eleonora; … - In: Global business review 17 (2016) 6, pp. 1269-1279

Persistent link: https://www.econbiz.de/10011665141

To extend or not extend a human brand : an analysis of perceived fit and attitudes toward athlete brand extensions

Walsh, Patrick; Williams, Antonio - In: Journal of sport management : the official journal of … 31 (2017) 1, pp. 44-60

Persistent link: https://www.econbiz.de/10011669258

Exploring product fit and brand fit in brand alliances : establishing the role of categorization processes

Norman, Andrew T. - In: Journal of business & economics research 15 (2017) 1, pp. 5-14

Persistent link: https://www.econbiz.de/10011669556