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For a few cents more : why supersize unhealthy food?
Dobson, Paul; Gerstner, Eitan - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 770-778
Persistent link: https://www.econbiz.de/10008652568
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Price responsiveness and market conditions
Braulke, Michael - 1982
application to the theory of the firm where it was demonstrated that a systematic relationship exists between the intensity of the …
Persistent link: https://www.econbiz.de/10009501612
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Warm glow or extra charge? : the ambivalent effect of corporate social responsibility activities on customers’ perceived price fairness
Habel, Johannes; Schons, Laura Marie; Alavi, Sascha; … - In: Journal of marketing 80 (2016) 1, pp. 84-105
Persistent link: https://www.econbiz.de/10011507459
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Cause marketing : product pricing, design, and distribution
Gao, Fei - In: Manufacturing & service operations management : M & SOM 22 (2020) 4, pp. 775-791
Persistent link: https://www.econbiz.de/10012268425
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The CSR spillover effect on consumer responses to advertised reference price promotion
Lin, Chih-Huang; Lii, Yuan-Shuh; Ding, May-Ching - In: Administrative Sciences : open access journal 12 (2022) 1, pp. 1-13
This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the manipulation of ARP and CSR contribution...
Persistent link: https://www.econbiz.de/10012817828
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Participative pricing and donation programs in a socially concerned supply chain
Sabbaghnia, Ali; Heydari, Jafar; Razmi, Jafar - In: Corporate social responsibility and environmental management 30 (2023) 1, pp. 146-164
Persistent link: https://www.econbiz.de/10014245502
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Corporate social responsibility and perceived fairness of price increases
Sipilä, Jenni; Alavi, Sascha; Schons, Laura Marie; … - In: Psychology & marketing 39 (2022) 7, pp. 1370-1384
Persistent link: https://www.econbiz.de/10013280104
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An adjustable bi-level wholesale price contract for coordinating a supply chain under scenario-based stochastic demand
Hosseini-Motlagh, Seyyed-Mahdi; Govindan, Kannan; … - In: International journal of production economics 214 (2019), pp. 175-195
Persistent link: https://www.econbiz.de/10012036584
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An evolutionary game theoretic model for analyzing pricing strategy and socially concerned behavior of manufacturers
Johari, Maryam; Hosseini-Motlagh, Seyyed-Mahdi; … - In: Transportation research / E : an international journal 128 (2019), pp. 506-525
Persistent link: https://www.econbiz.de/10012061166
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Consumers' reaction to fair trade motivated price increases
Campbell, Colin L.; Heinrich, Daniel; Schoenmüller, Verena - In: Journal of retailing and consumer services 24 (2015), pp. 79-84
Persistent link: https://www.econbiz.de/10010528604