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Online advertising impact in the bio products decision purchase process
Chivu, Raluca-Giorgiana; Stoica, Ivona - In: Academic journal of economic studies 4 (2018) 3, pp. 47-52
Persistent link: https://www.econbiz.de/10011917713
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Permission marketing strategy shaping consumer behaviour through online communication channels
Abašidze, Irakli - In: Baltic Journal of Economic Studies 9 (2023) 2, pp. 8-18
Persistent link: https://www.econbiz.de/10014287244
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"Online-Werbung stört : aber sie muss sein"
Konrad, Birgit; Domke, Britta; Seeger, Christoph - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 12, pp. 60-64
Persistent link: https://www.econbiz.de/10003780490
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Global Internet marketing: consumer decision making and managerial implications
Chao, Paul - In: Trends im internationalen Management : Strategien, …, (pp. 479-491). 2001
Persistent link: https://www.econbiz.de/10003445232
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New insights into what drives internet advertising avoidance behaviour: the role of locus of control
Walsh, Michael Francis - In: International journal of internet marketing and … 6 (2010) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10003977942
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In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
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Crossmedia Marketing : Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation
Noack, Catharina - 2010 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10008650605
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Pre-commerce : how companies and customers are transforming business together
Pearson, Bob - 2011 - 1. ed.
Persistent link: https://www.econbiz.de/10008988121
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Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009373356
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Marketing to senior citizens : challenges and opportunities
Meiners, Norbert H.; Seeberger, Bernd - In: The journal of social, political, and economic studies 35 (2010) 3, pp. 293-328
Persistent link: https://www.econbiz.de/10009302196