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Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks

Petty, Ross D. - In: The journal of brand management : an international journal 17 (2009/10) 8, pp. 561-567

Persistent link: https://www.econbiz.de/10008659267

Trademark law and litigation in China

Gao, Zhihong - In: Journal of Asia Pacific business 12 (2011) 1, pp. 43-68

Persistent link: https://www.econbiz.de/10008990511

The ongoing fight for the fighting Sioux

Mercado, Haylee Uecker; Grady, John - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 2, pp. 115-118

Persistent link: https://www.econbiz.de/10009579944

Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship : development of a theoretical framework

Chen, Kenneth K.; Zhang, James J. - In: Sport management review 14 (2011) 2, pp. 103-116

Persistent link: https://www.econbiz.de/10009160478

From label to trademark : the legal origins of the concept of brand identity in nineteenth century America

Petty, Ross D. - In: Journal of historical research in marketing 4 (2012) 1, pp. 129-153

Persistent link: https://www.econbiz.de/10009506453

Trademark strategy in the internet age : customer hijacking and the doctrine of initial interest confusion

Scott, Clifford D. - In: Journal of retailing 89 (2013) 2, pp. 176-189

Persistent link: https://www.econbiz.de/10009757394

Trademarks, brands, and competition

Davis, Jennifer; Maniatis, Spyros - In: Trademarks, brands, and competitiveness, (pp. 119-137). 2013

Persistent link: https://www.econbiz.de/10009758701

Reading registrations : an overview of 100 years of trademark registrations in France, the United Kingdom, and the United States

Duguid, Paul; Lopes, Teresa da Silva; Mercer, John - In: Trademarks, brands, and competitiveness, (pp. 9-30). 2013

Persistent link: https://www.econbiz.de/10009758773

Keep Calm and Johnny Football : the evolving trademark rights of college athletes

Grady, John; Nagel, Mark S. - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 4, pp. 246-248

Persistent link: https://www.econbiz.de/10010257021

Building value : the role of trademarks for economic development

Erixon, Fredrik; Salfi, Maria - 2015

Investment in brands drives the allocation of resources in our economy. It increases competition, pushes firms to innovate, and decreases asymmetries in the market leading to a higher level of economic development. Investment in brands and intangibles has seen an increase in the last fifteen...

Persistent link: https://www.econbiz.de/10011512789

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