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Relationship-Specific Investment and Hold-Up Problems in Supply Chains : Theory and Experiments
Haruvy, Ernan - 2020
Supply chains today routinely use third parties for many strategic activities, such as manufacturing, R&D, or software development. These activities often include relationship-specific investment on the part of the vendor, while final outcomes can be uncertain. Therefore, writing complete...
Persistent link: https://www.econbiz.de/10012838809
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Towards sustainable marketing : strategy in Slovak companies
Chebeň, Juraj; Lančarič, Drahoslav; Savov, Radovan; … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 855-871
Despite the growing attention that is being paid to sustainability in the literature, little empirical research has been conducted on developing the link between sustainability and marketing strategy and moreover, only a few empirical studies have investigated this issue in Central and Eastern...
Persistent link: https://www.econbiz.de/10011825259
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Market Segmentation, Targeting and Positioning
Camilleri, Mark Anthony - 2018
Businesses may not be in a position to satisfy all of their customers, every time. It may prove difficult to meet the exact requirements of each individual customer. People do not have identical preferences, so rarely does one product completely satisfy everyone. Therefore, many companies may...
Persistent link: https://www.econbiz.de/10012907537
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Marketing Mix and Brand Sales in Global Markets : Examining the Contingent Role of Country-Market Characteristics
Bahadir, S. Cem - 2014
Marketing products globally is challenging due to the diverse nature of markets. We use market heterogeneity, unbranded competition, resource and infrastructure availability, and sociopolitical governance as country-market characteristics that distinguish between developed and emerging...
Persistent link: https://www.econbiz.de/10013040392
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Airline Schedules Planning and Route Development
Camilleri, Mark Anthony - 2018
The airline's scheduling process is intended to provide a plan on the operating patterns of the companies' aircraft and their resources, to meet the anticipated demand. The schedules' plans are usually based on one season only. However, they should be integrated into a long-term corporate plans,...
Persistent link: https://www.econbiz.de/10012907532
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Integrated Marketing Communications in Markets with Uncertainty and Competition
Prasad, Ashutosh - 2010
Firms frequently utilize multiple communications instruments as part of their marketing campaign. Interactions between these instruments suggest that firms should apply Integrated Marketing Communications (IMC) to benefit from the synergies. We review different IMC models and then present a...
Persistent link: https://www.econbiz.de/10012760419
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Resource-Based Theory in Marketing
Kozlenkova, Irina - 2014
The use of resource-based theory (RBT) in marketing research has increased by more than 500% in the past decade, which …
Persistent link: https://www.econbiz.de/10013053012
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Marketing Communications Model for Innovation Networks
Correia, Tiago João; Mateus, Américo; Leonor, Susana - 2015
Innovation is an increasingly relevant concept for the success of any organization, but it also represents a set of internal and external considerations, barriers and challenges to overcome. Along the concept of innovation, new paradigms emerge such as open innovation and co-creation that are...
Persistent link: https://www.econbiz.de/10014131990
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Path Dependencies and the Long-Term Effects of Routinized Marketing Decisions
Farris, Paul - 2012
decision rules potentially applied by marketers and retailers. Path dependence results from positive feedback in dynamic …
Persistent link: https://www.econbiz.de/10012755153
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How and Why Decision Models Influence Marketing Resource Allocations
Lilien, Gary L.; Rangaswamy, Arvind; Starke, Katrin; … - 2011
We study how and why model-based Decision Support Systems (DSSs) influence managerial decision making, in the context … "good?"; (2) What is the relationship between an anchor or reference condition, DSS-supported recommendation and decision … quality? (3) How does a DSS influence the decision process, and how does the process influence outcomes? (4) Is the effect of …
Persistent link: https://www.econbiz.de/10014092571