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Belk, Russell W. - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 167-173

Persistent link: https://www.econbiz.de/10014470781

"Take my advice" : entrepreneurial consumers and the ecosystemic logics of digital platforms

Fonseca, André Luís A. da; Chimenti, Paula; Campos, … - In: Technological forecasting & social change : an … 193 (2023), pp. 1-17

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Editorial: digital vulnerability

Dodsworth, T.; Riefa, Christine; Saintier, Séverine; … - In: Journal of consumer policy : consumer issues in law, … 46 (2023) 4, pp. 413-417

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Determinants of consumers' purchase intention on digital business model platform : evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique

Tilahun, Mulatu; Atanaw, Eshetie Berhan; Tesfaye, Gezahegn - In: Journal of innovation and entrepreneurship : JIE 12 (2023), pp. 1-28

Online digital market platform business model designers, marketers, and retailers can further expand their marketing strategies to draw in and keep customers to gain a competitive edge globally if they are aware of the elements influencing consumers' purchasing intentions. The purpose of this...

Persistent link: https://www.econbiz.de/10014496929