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Konsumentenverhalten
79,134
Consumer behaviour
78,701
Beziehungsmarketing
25,181
Relationship marketing
25,153
Qualitätsmanagement
16,748
Quality management
14,429
Theorie
12,921
Theory
12,727
Markenführung
8,345
Brand management
8,341
Kundenzufriedenheit
8,246
Customer satisfaction
8,235
Dienstleistungsqualität
8,137
Service quality
8,118
Deutschland
7,644
Germany
7,091
Markenimage
6,973
Brand image
6,943
USA
6,572
United States
6,319
Online-Handel
5,819
Online retailing
5,802
Internationales Marketing
5,776
Social Web
5,617
Social web
5,614
Online-Marketing
5,150
Internet marketing
5,111
International marketing
5,110
Einzelhandel
4,613
Electronic Commerce
4,605
Retail trade
4,525
Marketingmanagement
4,519
Brand
4,475
Markenartikel
4,465
E-commerce
4,456
Marketing management
4,442
Werbewirkung
3,675
Advertising effects
3,636
Verbraucherverhalten
3,570
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3,429
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Undetermined
36,834
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23,506
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Article
78,395
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41,660
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362
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35
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Article in journal
66,864
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66,864
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10,115
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10,115
Graue Literatur
9,568
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9,568
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7,587
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7,005
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4,949
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3,688
Collection of articles of several authors
2,284
Sammelwerk
2,284
Aufsatzsammlung
1,316
Case study
1,169
Fallstudie
1,169
Bibliografie enthalten
839
Bibliography included
839
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781
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769
Conference paper
754
Konferenzbeitrag
754
Textbook
660
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611
Conference proceedings
422
Ratgeber
411
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379
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375
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375
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363
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294
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239
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239
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190
Glossar enthalten
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109
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15,622
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478
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176
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138
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53
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52
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39
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31
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28
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27
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27
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27
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20
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5
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Bruhn, Manfred
194
Homburg, Christian
150
Antony, Jiju
138
Han, Heesup
130
Huber, Frank
124
Belk, Russell W.
118
Bauer, Hans H.
117
Herrmann, Andreas
113
Sheth, Jagdish N.
111
Mattila, Anna S.
107
Wiedmann, Klaus-Peter
102
Grunert, Klaus G.
101
Kumar, V.
97
Phau, Ian
87
Verhoef, Peter C.
87
Gierl, Heribert
86
Lusk, Jayson L.
85
Grewal, Dhruv
83
Usman, Osly
77
Khare, Arpita
75
Rahman, Zillur
75
Spiller, Achim
75
Loureiro, Sandra Maria Correia
74
Dwivedi, Yogesh Kumar
73
Foxall, Gordon R.
73
Swoboda, Bernhard
71
Bagozzi, Richard P.
69
Walsh, Gianfranco
69
Septianto, Felix
68
Hollebeek, Linda D.
67
Thaichon, Park
67
Nayga, Rodolfo M.
66
Stavins, Joanna
65
Wansink, Brian
65
Agarwal, Sumit
64
Paul, Justin
64
Jang, Soocheong
63
Laroche, Michel
63
Meffert, Heribert
63
Stauss, Bernd
63
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All
National Bureau of Economic Research
546
Springer Fachmedien Wiesbaden
221
OECD
83
IGI Global
60
American Marketing Association
49
Verlag Dr. Kovač
44
Hochschulrektorenkonferenz
42
Books on Demand GmbH <Norderstedt>
39
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
34
European Association of Agricultural Economists - EAAE
31
Information Resources Management Association
31
International Energy Agency
30
Edward Elgar Publishing
26
Institut für Demoskopie Allensbach
26
Deutsches Institut für Normung
22
Verband der Automobilindustrie
22
Deutsche Gesellschaft für Qualität
21
Shaker Verlag
21
Fördergesellschaft Marketing an der Universität Augsburg
20
Friedrich-Schiller-Universität Jena
18
Nomos Verlagsgesellschaft
18
RWTH Aachen
18
Springer-Verlag GmbH
18
Nordic Council of Ministers
17
Université Paris-Dauphine (Paris IX)
17
Universität Mannheim
16
Haufe-Lexware GmbH & Co. KG
15
INSEAD
15
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
15
World Bank
15
Österreichisches Institut für Wirtschaftsforschung
15
Erasmus Research Institute of Management
14
Springer International Publishing
14
Europäische Kommission
13
Harvard Graduate School of Business Administration
13
Organisation for Economic Co-operation and Development
13
Christian-Albrechts-Universität zu Kiel
11
European Society for Opinion and Marketing Research
11
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
11
GATE Germany, Konsortium Internationales Hochschulmarketing
11
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Journal of business research : JBR
2,357
Journal of retailing and consumer services
2,063
International journal of hospitality management
863
International journal of consumer studies
772
SpringerLink / Bücher
696
Psychology & marketing
687
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
615
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
NBER working paper series
543
Industrial marketing management : the international journal for industrial and high-tech firms
516
International journal of productivity and quality management : IJPQM
490
The TQM journal : the international review of organizational improvement
469
International journal of production research
464
Working paper / National Bureau of Economic Research, Inc.
464
Asia Pacific journal of marketing and logistics
443
International journal of quality & reliability management
433
European journal of marketing : EJM
416
The journal of product & brand management
415
NBER Working Paper
409
The journal of brand management : an international journal
396
Management science : journal of the Institute for Operations Research and the Management Sciences
392
Journal of marketing
377
Journal of marketing research : JMR
377
The journal of services marketing
374
Journal of the Academy of Marketing Science
372
Journal of marketing management : MM
370
Journal of travel and tourism marketing
369
Tourism management : research, policies, practice
367
Cogent business & management
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of retailing
347
The service industries journal
345
International journal of production economics
340
Journal of international consumer marketing
339
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
338
International journal of contemporary hospitality management
325
Journal of marketing communications
320
Marketing letters : a journal of research in marketing
320
International journal of retail & distribution management
316
Journal of strategic marketing
315
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All
ECONIS (ZBW)
114,535
USB Cologne (EcoSocSci)
3,490
RePEc
1,149
EconStor
860
BASE
194
OLC EcoSci
103
USB Cologne (business full texts)
97
Other ZBW resources
19
ArchiDok
5
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Showing
1
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10
of
120,452
Sort
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date (newest first)
date (oldest first)
1
Integrating Kano's model into quality function deployment to facilitate decision analysis : a case study at a medium enterprise of export garment manufacturer in Bali
Oey, Elia
;
Gabriella, Eunike
- In:
International journal of productivity and quality …
29
(
2020
)
4
,
pp. 483-501
Persistent link: https://www.econbiz.de/10012200655
Saved in:
2
The critical role of relationship quality in small- and medium sized enterprise internationalization
Kuhlmeier, David B.
;
Knight, Gary A.
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 16-32
Persistent link: https://www.econbiz.de/10003952640
Saved in:
3
Driving process improvement from customer preference with Kansei engineering,
SIPA
and
QFD
methods : a case study in an instant concrete manufacturer
Oey, Elia
;
Ngudjiharto, Bernice
;
Cyntia, Wennie
; …
- In:
International journal of productivity and quality …
31
(
2020
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10012516248
Saved in:
4
Overcoming of low discharge problem in shallow well just pump through the application of total quality function deployment
Sivasamy, K.
;
Arumugam, C.
;
Devadasan, S. R.
;
Murugesh, R.
- In:
International journal of productivity and quality …
24
(
2018
)
2
,
pp. 242-266
Persistent link: https://www.econbiz.de/10011889284
Saved in:
5
Application of quality function deployment for the design and development of a lathe machine
Jagdeep Singh
;
Harwinder Singh
;
Gandhi, Surjit Kumar
- In:
International journal of management concepts and …
11
(
2018
)
3
,
pp. 239-269
Persistent link: https://www.econbiz.de/10011961127
Saved in:
6
Kundenorientierte Produktgestaltung
Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
Persistent link: https://www.econbiz.de/10001463917
Saved in:
7
Kundenorientierung durch Quality Function Deployment : systematisches Entwickeln von Produkten und Dienstleistungen ; [mit allen Checklisten und Matrizen auf CD-ROM]
Saatweber, Jutta
-
2007
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003504022
Saved in:
8
The management of customer requirements in a product-service system context : a case study in the medical equipment sector
Haber, Nicolas
;
Fargnoli, Mario
- In:
International journal of services and operations …
37
(
2020
)
2
,
pp. 145-169
Persistent link: https://www.econbiz.de/10012521742
Saved in:
9
Integration auf Sinneswahrnehmungen beruhender Kundenforderungen in das Quality Function Deployment
Falk, Björn
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011721583
Saved in:
10
A quality-based customer service system approach
Leão, Nilson Cibério de Araújo
;
Melo, Fagner José …
- In:
International journal of services and operations …
45
(
2023
)
4
,
pp. 484-513
Persistent link: https://www.econbiz.de/10014364435
Saved in:
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