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Meaning threats heighten consumer attachment : implications for global brand management
Tsai, Shu-pei - In: European management journal 32 (2014) 6, pp. 991-1000
Persistent link: https://www.econbiz.de/10010432111
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New product adoption and sales performance from the importer perspective
Li, Ci-Rong; Lin, Chen-Ju - In: Industrial marketing management : the international … 44 (2015), pp. 98-106
Persistent link: https://www.econbiz.de/10010481959
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A journey of an accidental marketing scholar
Krishnan, Balaji C.; Sheth, Jagdish N. - 2011
Persistent link: https://www.econbiz.de/10009270374
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First- and second-order effects of consumers’ institutional logics on firm–consumer relationships : a cross-market comparative analysis
Singh, Jagdip; Lentz, Patrick; Nijssen, E. J. - In: Journal of international business studies : JIBS ; an … 42 (2011) 2, pp. 307-333
Persistent link: https://www.econbiz.de/10008909554
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Effects of global market conditions on brand image customization and brand performance
Roth, Martin S. - 2008
Persistent link: https://www.econbiz.de/10003656328
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"Do your internal branding efforts measure up?" : consumers' response to brand supporting behaviors of hospitality employees
Erkmen, Ezgi; Hancer, Murat - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 878-895
Persistent link: https://www.econbiz.de/10011408127
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Customs
Volpe Martincus, Christian; Carballo, Jerónimo; … - In: Journal of international economics 96 (2015) 1, pp. 119-137
Persistent link: https://www.econbiz.de/10011387649
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Modeling variation in global consumers' participation behaviour intentions using an institutional market index
Schumann, Jan Hendrik; Nijssen, E. J.; Lentz, Patrick - In: International marketing review 31 (2014) 4, pp. 390-412
Persistent link: https://www.econbiz.de/10010388819
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Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz (ed.) - 1999
Persistent link: https://www.econbiz.de/10001530954
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Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>; American … - 2021
Persistent link: https://www.econbiz.de/10012880695