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Product placement bibliometric...
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Bibliometrics
20,483
Bibliometrie
20,365
Werbewirkung
8,026
Advertising effects
7,799
Konsumentenverhalten
4,291
Consumer behaviour
4,275
Werbung
3,902
Advertising
3,859
Online-Marketing
2,328
Internet marketing
2,318
USA
1,709
United States
1,697
Welt
1,618
World
1,595
Fachzeitschrift
1,466
Theory
1,439
Theorie
1,437
Journal
1,432
Markenführung
1,356
Brand management
1,354
Markenimage
1,134
Brand image
1,121
Deutschland
1,101
Innovation
1,084
Germany
1,038
Social Web
940
Social web
939
Entrepreneurship
895
Lieferkette
885
Supply chain
883
Meta-analysis
881
Meta-Analyse
879
Research
874
Entrepreneurship approach
872
Economics
856
Wirtschaftswissenschaft
847
Forschung
833
Literature review
798
Corporate social responsibility
719
Corporate Social Responsibility
715
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Online availability
All
Undetermined
10,930
Free
7,701
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Article
22,937
Book / Working Paper
7,965
Journal
118
Other
15
Database
9
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Article in journal
19,959
Aufsatz in Zeitschrift
19,959
Graue Literatur
2,502
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2,502
Aufsatz im Buch
2,335
Book section
2,335
Working Paper
2,313
Arbeitspapier
2,128
Hochschulschrift
534
Thesis
361
Collection of articles of several authors
327
Sammelwerk
327
Conference paper
171
Konferenzbeitrag
171
Aufsatzsammlung
132
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122
research-article
116
Case study
94
Fallstudie
94
Bibliografie enthalten
91
Bibliography included
91
Reprint
91
Systematic review
88
Übersichtsarbeit
88
Konferenzschrift
70
No longer published / No longer aquired
57
Dissertation u.a. Prüfungsschriften
54
Bibliografie
52
Conference proceedings
48
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45
Sammlung
45
Rangliste
38
Ranking
38
Forschungsbericht
36
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34
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31
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28
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23
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23
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English
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2,003
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649
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136
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91
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40
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24
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17
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15
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13
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10
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9
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6
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2
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1
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1
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Kumar, Satish
92
McAleer, Michael
73
Chang, Chia-Lin
69
Pelsmacker, Patrick de
60
Gierl, Heribert
56
Kraus, Sascha
54
Wohlrabe, Klaus
50
Hamermesh, Daniel S.
47
Havránek, Tomáš
46
Jaffe, Adam B.
46
Chan, Kam C.
44
Eisend, Martin
43
Frey, Bruno S.
43
Lim, Weng Marc
43
Azoulay, Pierre
42
Esch, Franz-Rudolf
37
Ruiz-Castillo, Javier
35
Stanley, Tom D.
35
Taylor, Timothy G.
35
Dens, Nathalie
34
Ferreira, João J. M.
33
Bauer, Hans H.
32
Köseoglu, Mehmet Ali
32
Paul, Justin
32
Aguinis, Herman
30
Law, Chun Hung Roberts
30
Reijmersdal, Eva A. van
30
Kaiser, Harry M.
29
Diehl, Sandra
28
Dwivedi, Yogesh Kumar
27
Septianto, Felix
27
Taylor, Charles Raymond
27
Trajtenberg, Manuel
27
Antony, Jiju
26
Czarnitzki, Dirk
26
Doucouliagos, Chris
26
Haucap, Justus
26
Oxley, Les
26
Zimmermann, Christian
25
Zimmermann, Klaus F.
25
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Institution
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National Bureau of Economic Research
140
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
32
Springer Fachmedien Wiesbaden
25
Fraunhofer-Institut für System- und Innovationsforschung
16
Faculdade de Economia, Universidade do Porto
14
HAL
14
Edward Elgar Publishing
13
International Food Policy Research Institute (IFPRI)
11
Institute for Prospective Technological Studies (IPTS), Joint Research Centre
10
Österreichisches Institut für Wirtschaftsforschung
10
International Association of Agricultural Economists - IAAE
9
African Association of Agricultural Economists - AAAE
8
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
8
OECD
8
Statistik Austria
8
Université Paris-Dauphine (Paris IX)
8
Europäische Kommission / Gemeinsame Forschungsstelle
7
Verlag Dr. Kovač
7
eSocialSciences
7
Erasmus Research Institute of Management
6
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
6
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
6
Fachhochschule Reutlingen / European School of Business
6
Institute for the Study of Labor (IZA)
6
Deutsche Werbewissenschaftliche Gesellschaft
5
Institute for Scientific Information <Philadelphia, Pa.>
5
London School of Economics and Political Science
5
Mathematica Policy Research
5
Organisation for Economic Co-operation and Development
5
Technische Universität Braunschweig
5
University of Canterbury / Dept. of Economics and Finance
5
Universität Ulm / Institut für Technologie- und Prozessmanagement
5
Agricultural and Applied Economics Association - AAEA
4
Europäische Kommission / Amt für Zusammenarbeit EuropeAid
4
IGI Global
4
IP Deutschland GmbH <Köln>
4
Institutional Learning and Change (ILAC) Initiative, Consultative Group on International Agricultural Research (CGIAR)
4
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
4
Istituto italiano per gli studi filosofici
4
Shaker Verlag
4
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Published in...
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Journal of business research : JBR
504
Journal of advertising research
274
Journal of advertising : official publication of the American Academy of Advertising
246
International journal of advertising : the quarterly review of marketing communications
229
Technological forecasting & social change : an international journal
229
International journal of advertising : the review of marketing communications
207
Research policy : policy, management and economic studies of science, technology and innovation
206
Journal of marketing communications
199
Psychology & marketing
162
Journal of business ethics : JOBE
144
NBER working paper series
140
International journal of production research
137
Journal of promotion management : JPM
134
International journal of hospitality management
116
International journal of management reviews : IJMR
116
Cogent business & management
112
Journal of management : JOM
109
Working paper / National Bureau of Economic Research, Inc.
109
NBER Working Paper
104
Industrial marketing management : the international journal for industrial and high-tech firms
102
Journal of retailing and consumer services
101
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
96
Journal of promotion management : innovations in planning and applied research
90
International journal of consumer studies
89
Discussion paper series / IZA
88
Tourism management : research, policies, practice
88
European journal of marketing : EJM
87
International journal of contemporary hospitality management
87
International journal of production economics
84
Working paper
76
CESifo working papers
74
Marketing letters : a journal of research in marketing
74
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
73
International journal of internet marketing and advertising : IJIMA
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Management review quarterly
72
Organizational research methods : ORM
71
SpringerLink / Bücher
71
Administrative Sciences : open access journal
69
The journal of economic perspectives : EP ; a journal of the American Economic Association
68
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Source
All
ECONIS (ZBW)
29,552
RePEc
701
EconStor
364
Other ZBW resources
171
USB Cologne (EcoSocSci)
164
BASE
46
USB Cologne (business full texts)
23
OLC EcoSci
15
ArchiDok
8
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Showing
1
-
10
of
31,044
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
2
A new branch of advertising : reviewing factors that influence reactions to product placement
Reijmersdal, Eva A. van
;
Neijens, Peter
;
Smit, Edith G.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10003923954
Saved in:
3
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
Saved in:
4
How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte
;
Matthes, Jörg
;
Spielvogel, Ines
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
Saved in:
5
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
6
A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
Saved in:
7
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
8
"See me or not, I am there" : Chinese white-collar moviegoers’ interpretation of product placements in Chinese commercial movies
Chen, Huan
;
Lin, En-ying
;
Liu, Fang
;
Dai, Tingting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 507-533
Persistent link: https://www.econbiz.de/10010233299
Saved in:
9
Practitioners' perspectives on branded entertainment in the United States
Um, Nam-hyun
;
Kim, Sojung
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 164-180
Persistent link: https://www.econbiz.de/10010373174
Saved in:
10
Demographic differences in recall and recognition rates of in-game advertisements
Toh, Chee Yong
;
Leng, Ho Keat
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 187-196
Persistent link: https://www.econbiz.de/10010347076
Saved in:
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