Showing 1 - 10 of 87
Persistent link: https://www.econbiz.de/10012518099
Persistent link: https://www.econbiz.de/10012494361
The COVID-19 pandemic has had a transformative impact on social and economic value, as well as the role of mediating technology and regulation driving participation in the sharing economy. Considering the consequences that such transformations entail, in this paper, we provide a...
Persistent link: https://www.econbiz.de/10014502898
Persistent link: https://www.econbiz.de/10014501026
Persistent link: https://www.econbiz.de/10003563720
This paper explores how political participation and engagement via social media may affect political participation and engagement offline and via other online channels, drawing from the exchange concept in marketing theory. Social media political participation and engagement is distinguished...
Persistent link: https://www.econbiz.de/10012044290
This study presents an empirical investigation as to the key determinants of purchase intention towards clothing on Instagram. A conceptual model has been created, based upon the relevant literature and research questions of this study, which has subsequently been evaluated through a...
Persistent link: https://www.econbiz.de/10012046821
This special issue will explore a wide range of issues, from the emerging opportunities and challenges of MMORPGs, the new media industries, emerging technologies and applications and new Challenges in e-Government and e-Public services, to using e-Business to facilitate regional economic...
Persistent link: https://www.econbiz.de/10011946271
This paper is intended to provide an overview of the key issues that emerged from the presentations and discussion of a successful workshop organised by the British Academy of Management (BAM) e-Business & e-Government Special Interest Group at Newcastle University Business School on 9-10...
Persistent link: https://www.econbiz.de/10011946272
The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined. This paper identifies critical factors for viral marketing, an Internet-based...
Persistent link: https://www.econbiz.de/10011946286