Narrow search
Showing 1 - 10 of 81,179
Cover Image
How to Save the FMCG Industry : A Practical Guide for Building Collaboration between Suppliers and Retailers
Leach, Chris - 2022
In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and … retailers to create value. Yet, suppliers' experience has shown that doesn't always happen, due in large part to the power of … leverage their increasing power with suppliers with never ending discussions of cost reduction, while suppliers attempt to …
Persistent link: https://www.econbiz.de/10013167258
Cover Image
How abusive vendor compliance programmes are affecting retail store success
Katz, Norman - In: Journal of supply chain management, logistics and … 1 (2018/2019) 3, pp. 247-261
Persistent link: https://www.econbiz.de/10012156421
Cover Image
From operational necessity to strategic advantage : why payments are the next area of transformation in the B2B value chain
Parpou, Maria; Frost, Luke - In: Journal of digital banking 4 (2019/2020) 3, pp. 234-243
Persistent link: https://www.econbiz.de/10012305040
Cover Image
The use and effectiveness of social media marketing on firm's performance and value creation on stakeholders : evidence from Greek B2B exporting firms
Kilipiri, Eleni; Markomichelakis, Dimitrios; … - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 111-130
Persistent link: https://www.econbiz.de/10013258248
Cover Image
Business-to-business value co-creation : suppliers' perspective of essential information systems capabilities
Sore, Sariseelia; Saunila, Minna; Ukko, Juhani; … - In: Journal of creating value 9 (2023) 1, pp. 81-106
Persistent link: https://www.econbiz.de/10014581529
Cover Image
The influence of managerial perceptions on adopting environmental strategies in B2B : an exploratory study from emerging countries
Al-Kwifi, Osama Sam; Abu Farha, Allam K.; Obeidat, Shatha; … - In: Industrial marketing management : the international … 115 (2023), pp. 550-563
Persistent link: https://www.econbiz.de/10014455372
Cover Image
Assessing value from business-to-business services relationships : temporality, tangibility, temperament, and trade-offs
Lyons, Paul; Brennan, Louis - In: Journal of service research 22 (2019) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10012005761
Cover Image
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Cover Image
The effects of purchasing proactivity on value creation and supply risk reduction in sourcing projects : implications for marketers' capabilities
Poucke, Eline van; Matthyssens, Paul; Weele, Arjan J. van; … - In: Industrial marketing management : the international … 83 (2019), pp. 104-114
Persistent link: https://www.econbiz.de/10012146613
Cover Image
Service-dominant logic and supply chain management : a systematic literature review
Ceren, Altuntaş Vural - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1109-1124
Persistent link: https://www.econbiz.de/10011802609