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Business relationship portfolios and subcontractors' capabilities
Furlan, Andrea; Grandinetti, Roberto; Camuffo, Arnaldo - In: Industrial marketing management : the international … 38 (2009) 8, pp. 937-945
Persistent link: https://www.econbiz.de/10003924809
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Optimal design for social learning
Che, Yeon-Koo; Hörner, Johannes - 2015
Persistent link: https://www.econbiz.de/10011312348
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How to spell marketing in 2015 : product development
Deinoff, Martin - In: Multichannel marketing ecosystems : [creating connected …, (pp. 211-221). 2014
Persistent link: https://www.econbiz.de/10010481820
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Marketing : value creation or value destruction?
Schöler, Lisa - 2013
Persistent link: https://www.econbiz.de/10009671641
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Advertising creative : strategy, copy and design
Altstiel, Tom; Grow, Jean - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003830815
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Optimal design for social learning
Che, Yeon-Koo; Hörner, Johannes - 2015 - Current draft: April 28, 2015
Persistent link: https://www.econbiz.de/10011382524
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Erfolgsfaktoren neuer Produkte : Synopsis der empirischen Forschung
Kotzbauer, Norbert - In: Jahrbuch der Absatz- und Verbrauchsforschung 38 (1992) 2, pp. 108-128
Persistent link: https://www.econbiz.de/10001281321
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Design in business : strategic innovation through design
Bruce, Margaret - 2002
Persistent link: https://www.econbiz.de/10001597122
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Neue Werte - neue Wünsche : Future values ; wie sich Konsummotive auf Produktentwicklung und Marketing auswirken
Barz, Heiner (contributor) - 2001
Persistent link: https://www.econbiz.de/10001599493
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On the simple economics of advertising, marketing, and product design
Johnson, Justin P. (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10001920902