By considering differences in culture and economic conditions in two different countries, India and the United States, this study investigates the psychological factors (consumers’ attitudes, behavioral intentions, and involvement) in relation to Green practices (GP) in the restaurant industry...

Koutons Retail India Ltd. (KRIL) emerged as one of the largest branded apparel retailers in a short span of time. The journey that began as an apparel manufacturer saw the company’s transition to a retailer with national presence. The company redefined the rules of retailing through its deep...

Use of celebrity to endorse brands is a concept that has been well applied by a number of players. The celebrities have a rub-off effect on the brand and help in attaining the desired position in the mind of the consumers. The paper explores how celebrity endorsers can be employed by the healthy...

Purpose – The purpose of this research is to explore the reasons for service failure in restaurants. The paper aims to give insights into customers' perceptions and response regarding service failure and recovery and to try to draw a parallel between consumers in a developing economy like...

Purpose – With the growing use of the internet, online distribution is emerging a communication and distribution channel. This paper aims to explore the role of the internet as a tool for sustainable tourism in India, especially as deployed by a large segment of three star and four star hotels...

Purpose Marketers are focusing on the need for customer advocacy to influence other customers and drive consumption. The purpose of this paper is to explore whether online or digital advocacy influences customer decision-making related to the purchase of travel and tourism services. This paper...