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"Smoking is bad, it's not cool…yet I'm still doing it" : cues for tobacco consumption in a 'dark' market

Burton, Suzan; Hoek, Janet; Nesbit, Paul L.; Khan, Aila - In: Journal of business research : JBR 68 (2015) 10, pp. 2067-2074

Persistent link: https://www.econbiz.de/10011373162

Which bag? : predicting consumer preferences for a luxury product with a discrete choice experiment

Lo, Canie K. Y. Chu; Burton, Suzan; Lam, Regan; Nesbit, … - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 329-340

Persistent link: https://www.econbiz.de/10012668462

Tweets for tots : using Twitter to promote a charity and its supports

Soboleva, Alena; Burton, Suzan; Daellenbach, Kate; … - In: The journal of consumer marketing 34 (2017) 6, pp. 515-523

Persistent link: https://www.econbiz.de/10011814488

Helping those who help us : co-branded and co-created Twitter promotion in CSR partnerships

Burton, Suzan; Soboleva, Alena; Daellenbach, Kate; … - In: The journal of brand management : an international journal 24 (2017) 4, pp. 322-333

Persistent link: https://www.econbiz.de/10011753352

Tweets for tots: using Twitter to promote a charity and its supporters

Soboleva, Alena; Burton, Suzan; Daellenbach, Kate; … - In: Journal of Consumer Marketing 34 (2017) 6, pp. 515-523

Purpose Twitter provides an ideal channel for a non-profit organisation (NPO) to add value to its corporate partners by providing the ability to send tweets to its own network of followers. This research aims to examine the extent to which one NPO used Twitter for this purpose and discuss the...

Persistent link: https://www.econbiz.de/10014849967