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Interactive or reactive? : marketing with Twitter

Burton, Suzan; Soboleva, Alena - In: The journal of consumer marketing 28 (2011) 7, pp. 491-499

Persistent link: https://www.econbiz.de/10009407512

Competing voices : marketing and counter-marketing alcohol on Twitter

Burton, Suzan; Dadich, Ann; Soboleva, Alena - In: Journal of nonprofit & public sector marketing 25 (2013) 2, pp. 186-209

Persistent link: https://www.econbiz.de/10009762020

"Retweet for a chance to…" : an analysis of what triggers consumers to engage in seeded eWOM on Twitter

Soboleva, Alena; Burton, Suzan; Mallik, Girijasankar; … - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1120-1148

Persistent link: https://www.econbiz.de/10011850317

Competing Voices: Marketing and Counter-Marketing Alcohol on Twitter

Burton, Suzan; Dadich, Ann; Soboleva, Alena - In: Journal of nonprofit & public sector marketing 25 (2013) 2, pp. 186-209

Persistent link: https://www.econbiz.de/10010119117

Interactive or reactive? Marketing with Twitter

Burton, Suzan; Soboleva, Alena - In: The journal of consumer marketing 28 (2011) 7, pp. 491-500

Persistent link: https://www.econbiz.de/10009801723

Interactive or reactive? Marketing with Twitter

Burton, Suzan; Soboleva, Alena - In: Journal of Consumer Marketing 28 (2011) 7, pp. 491-499

Purpose – Despite rapid growth in organizational use of Twitter, there is little theoretical or empirical research examining how different organisations use Twitter. This paper aims to analyse and compare use of Twitter in 12 accounts held by six organisations in the USA and Australia, drawing...

Persistent link: https://www.econbiz.de/10014848920

The nature and impact of organisational activities to advance women in management in Australian firms

Nesbit, Paul L.; Seeger, Tina - In: International journal of employment studies 15 (2007) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10003706390

Using theatre-based interventions to increase employee self-efficacy and engagement

Carter, Richard; Nesbit, Paul L.; Joy, Miriam - In: Handbook of employee engagement : perspectives, issues, …, (pp. 416-424). 2010

Persistent link: https://www.econbiz.de/10008651575

A refinement and extension of the self-leadership scale for the Chinese context

Ho, Jessie; Nesbit, Paul L. - In: Journal of managerial psychology 24 (2009) 5, pp. 450-476

Persistent link: https://www.econbiz.de/10009524755

Collusion with denial : leadership development and its evaluation

King, Elizabeth; Nesbit, Paul L. - In: The journal of management development 34 (2015) 2, pp. 134-152

Persistent link: https://www.econbiz.de/10011283011