This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching...

Part 1: Twenty-First-Century Sales Force Management. Introduction to Sales Force Management and Its Evolving Roles. Managing Ethics in a Sales Environment. Customer Relationship Management (CRM) and Building Partnerships. The Selling Process -- Part 2: Organizing and Developing the Sales Force....