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Purpose: The purpose of this study is to examine the factors that influence the consumer intention to adopt Islamic banking. Design/methodology/approach: The study extends the theory of reasoned action (TRA) by incorporating additional variables such as government support, perceived risk,...
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Purpose The purpose of this study is to understand the residents’ perception towards environmental, social, cultural and economic impacts of tourism development in Kashmir. Design/methodology/approach The research instrument containing 27 items pertaining to six variables is adopted from the...
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Purpose The study aims to investigate the effect of four customer relationship management (CRM) dimensions, namely, customer orientation, customer relationship management organization, managing knowledge and CRM based technology, on customer satisfaction in the hospitality sector of Kashmir....
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