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Market orientation and new product development performance in Egyptian food industry : the mediating role of marketing technical integration

Ghonim, Mohamed A.; Elsawy, Wael Zakaria; Elsotouhy, Mohamed - In: Journal of food products marketing : innovations in … 28 (2022) 4, pp. 193-209

Persistent link: https://www.econbiz.de/10013352828

The moderating role of market orientation with relation to e-marketing, marketing capability, learning capability, innovation capability and organisational performance

Altahrawi, Mujahed Hani Ali; Jerisat, Rula Ratib Mezed; … - In: International journal of business excellence : IJBEX 31 (2023) 1, pp. 90-112

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Accelerating growth with strategic innovation : putting market driving into context

Day, George S. - In: Industrial marketing management : the international … 113 (2023), pp. 341-344

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Market orientation and marketing innovation activities in the Czech manufacturing sector

Vokoun, Marek; Píchová, Romana - In: International Journal of Financial Studies : open … 8 (2020) 1/10, pp. 1-9

prevailing organization's market orientation and marketing innovation activities. The sample of organizations consists of … and imports to GDP. This paper evaluates four types of marketing innovation activities (design, pricing, placing and … enterprise's marketing innovation activities. The results suggest that not all types of marketing innovations are dependent on …

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Innovative marketing in SMEs : an empirical study

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Project marketing and changing relationship

Hadjikhani, Amjad - 1993

Persistent link: https://www.econbiz.de/10000876420

Identifying how determinants impact security-based open source software project success using rule induction

Wray, Barry A.; Mathieu, Richard G.; Teets, Jay M. - In: International journal of electronic marketing and … 2 (2008/09) 4, pp. 352-362

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Pipeline management for the acquisition of industrial projects

Söhnchen, Florian; Albers, Sönke - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1356-1364

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The impact of market orientation on customer knowledge development and NPD success

Chang, Tsun-jin; Chen, Wen-chiang; Lin, Ling Zhong; … - In: International journal of innovation and technology … 7 (2010) 4, pp. 303-327

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Shaping projects, building networks

Cova, Bernard; Salle, Robert - In: The Oxford handbook of project management, (pp. 391-409). 2011

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