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Machine talk : how verbal embodiment in conversational AI shapes consumer-brand relationships
Bergner, Anouk Samantha; Hildebrand, Christian; Häubl, … - 2024
Persistent link: https://www.econbiz.de/10015051310
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Quick Guide KI-Projekte – einfach machen : Künstliche Intelligenz in Service, Marketing und Sales erfolgreich einführen
Fink, Verena - 2023 - 2. aktualisierte Auflage
Bauchgefühl unterfüttern – KI zwischen Glaskugel und Kalbsschnitzel -- Einfach machen – Customer Lifecycle in Marketing, Vertrieb und Service -- Größer denken – Konversations-Kommerz konzentriert Macht -- Erst das Anliegen, dann die Technik – den richtigen Anwendungsfall finden --...
Persistent link: https://www.econbiz.de/10014282824
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Organizational Communication in the Digital Era : Examining the Impact of AI, Chatbots, and Covid-19
Ndlela, Martin N. (ed.) - 2024
supplements organizational communication. Chatbots, for example, are becoming increasingly relied upon by organizations, using …
Persistent link: https://www.econbiz.de/10014634543
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Who is making the decisions? : how retail managers can use the power of ChatGPT
Kumar, Anuj; Gupta, Nimit; Bapat, Gautam - In: The journal of business strategy 45 (2024) 3, pp. 161-169
Persistent link: https://www.econbiz.de/10015056006
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Who did what and when? The effect of chatbots’ service recovery on customer satisfaction and revisit intention
Zhu, Yimin; Zhang, Jiemin; Wu, Jifei - In: Journal of Hospitality and Tourism Technology 14 (2023) 3, pp. 416-429
Purpose This study aims to explore the recovery performances of chatbots (vs human employees) and help firms use … chatbots to carry out effective service recovery. Design/methodology/approach Two experiments were conducted to test the … proposed hypotheses. Findings The results show that compared with human employees’ recovery, chatbots’ recovery leads to lower …
Persistent link: https://www.econbiz.de/10014874173
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Tourists’ post-adoption continuance intentions of chatbots: integrating task–technology fit model and expectation–confirmation theory
Dhiman, Neeraj; Jamwal, Mohit - In: foresight 25 (2022) 2, pp. 209-224
Purpose Despite the proliferation of service chatbots in the tourism industry, the question on its continuance … factors triggering customers to continue to use chatbots in a travel planning context. Design/methodology/approach The … confirmed when they believe that the technological characteristics of chatbots satisfy their task-related characteristics …
Persistent link: https://www.econbiz.de/10014743760
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Die Bedeutung von Chatbots im Kundenservice : Einsatzmöglichkeiten, Akzeptanz und Erfolgsfaktoren
Dirksen, Jessica Katharina; Schrills, Jean Niklas - 2018
Persistent link: https://www.econbiz.de/10012875842
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Consumption values, attitudes and continuance intention to adopt ChatGPT-driven e-Commerce AI Chatbot (LazzieChat)
Yue, Yao; Ng, Siew Imm - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 18 (2024) 2, pp. 249-284
consumers' attitudes and their continuance intention to adopt ChatGPT- driven chatbots (i.e., LazzieChat) in the e …
Persistent link: https://www.econbiz.de/10015048546
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Artificial intelligence's capabilities, limitations, and impact on accounting education : investigating ChatGPT's performance on educational accounting cases
Cheng, Xu; Dunn, Ryan; Holt, Travis; Inger, Kerry; … - In: Issues in accounting education 39 (2024) 2, pp. 23-47
Persistent link: https://www.econbiz.de/10014536489
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ChatGPT in der Unternehmenspraxis : Anwendungsbeispiele für Risikomanagement, Controlling und Compliance
Fabarius, Wolfhart - 2023
fehlerhaften und subjektiv gefärbten Antworten des Chatbots bestehen. Es wird verdeutlicht, dass sich ChatGPT zwar als Arbeitshilfe …
Persistent link: https://www.econbiz.de/10014391473