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Predicting customer value per product : from RFM to RFM/P

Heldt, Rodrigo; Silveira, Cleo Schmitt; Luce, Fernando Bins - In: Journal of business research : JBR 127 (2021), pp. 444-453

Persistent link: https://www.econbiz.de/10012494420

Mix & match: a resource-based complaint recovery framework for tangible compensation

Stakhovych, Stanislav; Tamaddoni, Ali - In: Journal of service research 23 (2020) 3, pp. 337-352

Persistent link: https://www.econbiz.de/10012265770

Some customers would rather leave without saying goodbye

Ascarza, Eva; Netzer, Oded; Hardie, Bruce G. S. - In: Marketing science : the marketing journal of the … 37 (2018) 1, pp. 54-77

Persistent link: https://www.econbiz.de/10011818453

Evaluate and understand customer lifetime duration : an example from telecom

Wang, Chao; Dalla Pozza, Ilaria - In: Revue Gestion 2000 : management & prospective 32 (2015) 2, pp. 79-101

Persistent link: https://www.econbiz.de/10011891122

Managing B2B customer churn, retention and profitability

Jahromi, Ali Tamaddoni; Stakhovych, Stanislav; Ewing, … - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1258-1268

Persistent link: https://www.econbiz.de/10010439560

Measuring customer lifetime value in a semi-contractual transaction setting with artificially truncated duration

Qi, Jiayin; Zhou, Yong-pin; Li, Jia - In: Journal of relationship marketing : innovations and … 21 (2022) 2, pp. 103-123

Persistent link: https://www.econbiz.de/10013336321

Customer base analysis with recurrent neural networks

Valendin, Jan; Reutterer, Thomas; Platzer, Michael; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 988-1018

Persistent link: https://www.econbiz.de/10013471030

Comparative models in customer base analysis : parametric model and observation-driven model

Xie, Shao-Ming - In: Journal of business economics and management 21 (2020) 6, pp. 1731-1751

This study conducts a dynamic rolling comparison between the Pareto/NBD model (parametric model) and machine learning algorithms (observation-driven models) in customer base analysis, which the literature has not comprehensively investigated before. The aim is to find the comparative edge of...

Persistent link: https://www.econbiz.de/10012505425

A multiactivity latent attrition model for customer base analysis

Schweidel, David A.; Park, Young-hoon; Jamal, Zainab - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 273-286

Persistent link: https://www.econbiz.de/10010358776

A multi-category customer base analysis

Park, Chang Hee; Park, Young-hoon; Schweidel, David A. - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 266-279

Persistent link: https://www.econbiz.de/10010427995

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