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Health risk perceptions and consumer psychology
Menon, Geeta; Raghubir, Priya; Agrawal, Nidhi - In: Handbook of consumer psychology, (pp. 981-1010). 2008
Persistent link: https://www.econbiz.de/10003716649
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Customer experience management in retailing : understanding the buying process
Puccinelli, Nancy M.; Goodstein, Ronald Charles; … - In: Journal of retailing 85 (2009) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10003834478
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Memory-based store price judgments : the role of knowledge and shopping experience
Ofir, Chezy; Raghubir, Priya; Brosh, Gili; Monroe, Kent B. - In: Journal of retailing 84 (2008) 4, pp. 414-423
Persistent link: https://www.econbiz.de/10003794932
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Position-based beliefs : the center-stage effect
Valenzuela, Ana; Raghubir, Priya - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 185-196
Persistent link: https://www.econbiz.de/10003860496
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The denomination effect
Raghubir, Priya; Srivastava, Joydeep - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 701-713
Persistent link: https://www.econbiz.de/10003919330
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The sense and nonsense of consumer product testing : how to identify whether consumers are blindly loyal?
Raghubir, Priya; Tyebjee, Tyzoon T.; Lin, Ying-ching - 2009
Persistent link: https://www.econbiz.de/10003928429
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Why, when, and how should the effect of marketing be measured? : a stakeholder perspective for corporate social responsibility metrics
Raghubir, Priya; Roberts, John H.; Lemon, Katherine N.; … - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 66-77
Persistent link: https://www.econbiz.de/10003979317
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Promoting promotions : does showcasing free gifts backfire?
Raghubir, Priya; Celly, Kirti Sawhney - In: Journal of business research : JBR 64 (2011) 1, pp. 55-58
Persistent link: https://www.econbiz.de/10008806345
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The long and short of it : why are stocks with shorter runs preferred?
Raghubir, Priya; Das, Sanjiv R. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 964-982
Persistent link: https://www.econbiz.de/10003962679
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Geometry in the marketplace
Greenleaf, Eric A.; Raghubir, Priya - In: Visual marketing : from attention to action ; …, (pp. 113-142). 2008
Persistent link: https://www.econbiz.de/10009260342