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Customer engagement : exploring customer relationships beyond purchase

Vivek, Shiri D.; Beatty, Sharon E.; Morgan, Robert M. - In: Journal of marketing theory and practice 20 (2012) 2, pp. 127-145

Persistent link: https://www.econbiz.de/10010004783

Customer advocacy and the impact of B2B loyalty programs

Lacey, Russell; Morgan, Robert M. - In: The journal of business & industrial marketing 24 (2009) 1-2, pp. 3-13

Persistent link: https://www.econbiz.de/10008177366

Customer advocacy and the impact of B2B loyalty programs

Lacey, Russell; Morgan, Robert M. - In: The journal of business & industrial marketing 24 (2009) 1-2, pp. 3-13

Persistent link: https://www.econbiz.de/10008229465

ARTICLES - Advertising Agency Compensation: An Agency Theory Explanation

Spake, Deborah F.; D'Souza, Giles; Crutchfield, Tammy Neal - In: Journal of advertising : official publication of the … 28 (1999) 3, pp. 53-72

Persistent link: https://www.econbiz.de/10008120795

A negative side of outsourcing marketing functions and market-based learning process

Park, Jeong Eun; Lee, Sungho; Morgan, Robert M. - In: Journal of strategic marketing 19 (2011) 5, pp. 471-487

Persistent link: https://www.econbiz.de/10009265652

Joint venture stability and cooperation: Direct, indirect and contingent effects of resource complementarity and trust

Deitz, George D.; Tokman, Mert; Richey, R. Glenn; … - In: Industrial marketing management : the international … 39 (2010) 5, pp. 862-874

Persistent link: https://www.econbiz.de/10008433453

Taxonomy of service-based loyalty program members

Hansen, John D.; Deitz, George D.; Morgan, Robert M. - In: The journal of services marketing 24 (2010) 4, pp. 271-283

Persistent link: https://www.econbiz.de/10008435071

The role of buyer trust in outsourced CRM : its influence on organizational learning and performance

Brockman, Beverly K.; Park, Jeong Eun; Morgan, Robert M. - In: Journal of business-to-business marketing 24 (2017) 3, pp. 201-219

Persistent link: https://www.econbiz.de/10011763042

Handbook on research in relationship marketing

Morgan, Robert M. (ed.); Parish, Janet Turner (ed.); … - 2015

1. The future evolution of relationship marketing / Jagdish N. Sheth -- 2. Relationship marketing : Berry's insights from the past and for the future / Janet Turner Parish, Sandi Lampo and Kristin Landua -- 3. Relationship benefits research : a synthesis / Dwayne D. Gremler and Kevin P. Gwinner...

Persistent link: https://www.econbiz.de/10011851269

Taxonomy of service-based loyalty program members

Hansen, John D.; Deitz, George D.; Morgan, Robert M. - In: The journal of services marketing 24 (2010) 4, pp. 271-282

Persistent link: https://www.econbiz.de/10008653377

A service of the

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