Taxonomy of service-based loyalty program members
Year of publication: |
2010
|
---|---|
Authors: | Hansen, John D. ; Deitz, George D. ; Morgan, Robert M. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 24.2010, 4, p. 271-282
|
Subject: | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Zielgruppe | Target group | Klassifikation | Classification |
-
Customized targeting strategies for category coupons to maximize CLV and minimize cost
Mutius, Bernhard von, (2021)
-
A data mining framework for targeted category promotions
Reutterer, Thomas, (2017)
-
A Customer Segmentation Framework for Targeted Category Coupons in Retail
von Mutius, Bernhard, (2020)
- More ...
-
Taxonomy of service-based loyalty program members
Hansen, John D., (2010)
-
Deitz, George D., (2023)
-
Taxonomy of serviceābased loyalty program members
Hansen, John D., (2010)
- More ...