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The Olympic Games effect : how sports marketing builds strong brands
Davis, John A. - 2012 - 2. ed
Persistent link: https://www.econbiz.de/10009496973
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On the goals of successful family companies
Tagiuri, Renato; Davis, John A. - In: Family business, (pp. 290-309). 2008
Persistent link: https://www.econbiz.de/10003777302
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The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
Han, Sangpil; Choi, Jiwon; Kim, Hyunchil; Davis, John A.; … - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 301-317
Persistent link: https://www.econbiz.de/10009757946
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Magic numbers for consumer marketing : key measures to evaluate marketing success
Davis, John A.; Davis, John - 2005
Magic numbers for understanding a market -- Magic numbers for understanding your company -- Magic numbers for understanding customers -- Magic numbers for understanding marketing -- Supplement : using the magic numbers in a marketing plan
Persistent link: https://www.econbiz.de/10002835706
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Interpretazioni
Bevilacqua, Piero; Ciocca, Pierluigi; Cafagna, Luciano; … - 1999 - 1. ed
Persistent link: https://www.econbiz.de/10001626831
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The nature of industrialization
Mathias, Peter (contributor);  … - 1996
Persistent link: https://www.econbiz.de/10000933938
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The first industrial revolutions
Mathias, Peter (contributor);  … - 1989
Persistent link: https://www.econbiz.de/10000933939
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Innovation and technology
Mathias, Peter (contributor);  … - 1996
Persistent link: https://www.econbiz.de/10000933940
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Enterprise and labour : from the eighteenth century to the present
Mathias, Peter (contributor);  … - 1996
Persistent link: https://www.econbiz.de/10000933941
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Agriculture and industrialization : from the eighteenth century to the present day
Mathias, Peter (contributor);  … - 1996
Persistent link: https://www.econbiz.de/10000933942