Purpose: Although the prominence of social media for companies is widely acknowledged, a close examination of the literature reveals a lack of empirical research pertaining to the effect of consistency specifically on social media. Therefore, the purpose of this paper is to fill the gap in...

Apparel mills strive to perform better but need the right strategy that would allow them to remain cost-efficient and responsive at the same time to scale according to retail and market demands. Besides the right strategy, the apparel mills require the right resources and capabilities to...