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The skills marketing majors believe they acquire : evidence from a national survey

Hartley, Phillip; Routon, P. Wesley; Torres, Luis - In: Journal of marketing education : JME 41 (2019) 3, pp. 202-214

Persistent link: https://www.econbiz.de/10012113931

The impact of live cases on student skill development in marketing courses

Cummins, Shannon; Johnson, Jeff S. - In: Journal of marketing education : JME 45 (2023) 1, pp. 55-69

Persistent link: https://www.econbiz.de/10014246068

The Four C's (Curriculum Guidelines, Courses, Competencies and Capacities) to Educating and Training Nonprofit Leaders

Doyle, Garland - 2014

The standards from the three national organizations that have developed curriculum guidelines, professional … framework to evaluate a nonprofit management graduate program. The framework is tested using curriculum mapping to see how … curriculum instruction is aligning with professional competencies to develop the skills and capacities of program graduates. The …

Persistent link: https://www.econbiz.de/10014142391

Teaching Intellectual Property as a Skills Course

Pollack, Malla - 2012

Students can gain experience in practical skills in substantive courses if professors spend the time to create appropriate projects. This article demonstrates by providing reproducible projects involving non-competition agreements, trademarks/trade dress, copyright, and patent. The article also...

Persistent link: https://www.econbiz.de/10014056288