The skills marketing majors believe they acquire : evidence from a national survey
Year of publication: |
2019
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Authors: | Hartley, Phillip ; Routon, P. Wesley ; Torres, Luis |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 41.2019, 3, p. 202-214
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Subject: | marketing | marketing major | marketing education | business education | perceived skill change | perceived skill acquisition | self-efficacy | experiential learning | curriculum development | Qualifikation | Occupational qualification | Lehrplan | Curriculum | Betriebswirtschaftsstudium | Graduate business education | Berufsbildung | Vocational training | Marketing |
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